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William Swann is a professor of social and personality psychology at the University of Texas at Austin. He is primarily known for his work on the self and self-esteem, but has also done research on relationships, social cognition, group processes, accuracy in person perception, interpersonal expectancy effects, blirtatiousness, personality and attitudes. He received his Ph.D. from the University of Minnesota and undergraduate degree from Gettysburg College. His work has had considerable impact, with over 5,000 citations to his work in scholarly journals.

See alsoEdit



  • Swann, W. B., Jr. (1983). Self-verification: Bringing social reality into harmony with the self. In J. Suls & A. G. Greenwald (Eds.), Psychological perspectives on the self (Vol. 2, pp. 33-66), Hillsdale, NJ: Erlbaum.
  • Swann, W. Jr. (1999). Resilient Identities: Self, relationships, and the construction of social reality. Basic books: New York.
  • Swann, W. B., Jr. Chang-Schneider, C., & Angulo, S. (2007). Self-verification in relationships as an adaptive process. J. Wood, A. Tesser & J. Holmes (Eds.) Self and Relationships, Psychology Press: New York.

Book ChaptersEdit


  • Swann, W. B., Jr. Chang-Schneider, C. & McClarty, K. (2007) Do people’s self-views matter? Self-concept and self-esteem in everyday life. American Psychologist.
  • Swann, W. B., Jr. & Pelham, B. W. (2002). Who wants out when the going gets good? Psychological investment and preference for self-verifying college roommates. Journal of Self and Identity, 1, 219-233.
  • Swann, W. B. Jr., Polzer, J. T., Seyle, C. & Ko, S. (2004). Finding value in diversity: Verification of personal and social self-views in diverse groups. Academy of Management Review, 29, 9-27.
  • Swann, W. B., Jr., Wenzlaff, R. M., & Tafarodi, R. W. (1992). Depression and the search for negative evaluations: More evidence of the role of self-verification strivings. Journal of Abnormal Psychology, 101, 314-371.
  • Swann, W. B., Jr., Wenzlaff, R. M., Krull, D. S., & Pelham, B. W. (1992). The allure of negative feedback: Self-verification strivings among depressed persons. Journal of Abnormal Psychology, 101, 293-306.

External linksEdit

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