Visual Search is an extension of attention and vigilance. Visual search involves and active scan of the environment for particular features. Such as trying to locate certain brand of cereal at the grocery store or a picture of a friend in a group photograph. The process of Visual Search is made more difficult through the occurrence of distracters. Distracters are non target stimuli that divert attention away from the target stimulus. False Alarms occur when we mistake a distracter for our target stimulus. In daily life marketers often take advantage of this by creating product packaging that closely resembles a more well known brand.
The number of distracters has an effect on how difficult or taxing the visual search task is. The size of a given visual array is commonly referred to is referred to the display size. The display size effect is the degree which the size of the display size hinders the visual search process. Depending on the type of visual search the display size can vary greatly.
Types of search
Feature Search is the process of searching for distinctive feature. Such as color, size, orientation or shape. Feature searches can sometimes be easily conducted if the target stimulus has a distinctive feature compared to its distracters. The object often appears to “pop out” of the display. A unique feature which causes a stimulus which to “pop out” is referred to as a feature singleton. Feature singletons can also attract attention even if they are distracters.
- Main article: Visual search - Feature search
Conjunction Search occurs when a single feature search is in sufficient. In a conjunction search each item in the visual array must be examined to determine if it is the target stimulus. The number of distracters can greatly increase the search time in a conjunction search.
- Main article: Visual search - Conjunction search
Popular Search Theories
- Feature Integration Theory
- Similarity Theory
- Guided Search Theory
- Movement Filter Theory
- Signal Detection Theory
- SEarch via Recursive Rejection
- Selective Attention For Identification Model
Key texts – Books
Additional material – Books
Reviews of the area
- Brodie, D. (1989)(Ed.), The First International Conference on Visual Search. London: Taylor Francis.
- Brodie, D. (1992)(Ed.), The Second International Conference on Visual Search. London: Taylor Francis.
Key texts – Papers
- Duncan, J. & Humphreys, G. W. (1992) Beyond the search surface: Visual search and attentional engagement. Journal of Experimental Psychology: Human Perception and Performance, 18, 578-588.
- Duncan, J. & Humphreys, G. W. (1989) Visual search and stimulus similarity. Psychological Review, 96, 433-458.
- Gilchrist, I., Humphreys, G. W., Riddoch, M. J. & Neumann, H. (1997). Luminance and edge information in grouping: A study using visual search. Journal of Experimental Psychology: Human Perception and Performance, 23, 464-480.
- Humphreys, G. W., Freeman, T. & Muller, H. M. (1992) Lesioning a connectionist model of visual search: Selective effects on distractor grouping. Canadian Journal of Psychology, 46, 417-460.
- Jacobsen, T., Schroger, E., Humphreys, G. W. & Roeber, U. (2001) Facilitation of visual search at new positions: A behavioral and ERP study of new object capture. Neuroreport, 12, 4161-4164.
- Linnell, K. J. & Humphreys, G. W. (2002) Visual Search Within Versus Across Dimensions: A Case For Within-Dimension Grouping. British Journal Of Psychology, 93, 115-136.
- Muller, H. & Humphreys, G. W. (1992) A connectionist model of visual search. In D. Brodie (Ed.), The Second International Conference on Visual Search. London: Taylor Francis.
- Olivers, C. N. L., Humphreys, G. W., Heinke, D. & Cooper, A. C. G.(2002) Prioritization In Visual Search: Visual Marking Is Not Dependent On A Mnemonic Search. Perception & Psychophysics 64 (4): 540-560.
- Smith, K. J. & Humphreys, G. W. (1995). Mechanisms of visual search: An implementation of guided search. In L. S. Smith & P. J. B. Hancock (Eds.), Neural Computation and Psychology. Springer: London.
- Theeuwes J (1992) Perceptual selectivity for color and form. Perception & Psychophysics1992, 51(6), 599-606. Fulltext
- Thornton, T.L. & Gilden, D.L. (2007). Parallel and serial processes in visual search. Psychological Review, 114, 71-103. Full text
- Treisman A (1991) Visual perception of features and objects. Annual Report, 15 Sep. 1990- 14.
- Verghese, P (2001) Visual Search and Attention: a Signal Detection Theory approach. Neuron, 30 August 2001, vol. 31, no. 4, pp. 523-535(13).
- Watson, D. G. & Humphreys, G. W. (1999). Segmentation on the basis of linear and local rotational motion: Motion grouping in visual search. Journal of Experimental Psychology: Human Perception and Performance, 25, 70-82
- Wolfe, J M (1998) Visual Search. In , H. Pashler (Ed.)Attention, London, UK: University College London Press, Fulltext
Additional material – Papers
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