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A univariate bias is a form of cognitive bias in which there is a tendency to rely on just one dimension when making a judgement when more are needed.
For example Geier & Rozin (2010) established that when making judgements of peoples weight, judges disregarded the height of those being assessed. This is despite the fact it is necessary information required for making accurate estimates.
- ↑ Geier, A. & Rozin, P (2010). Journal of Experimental Psychology:Applied