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Strategic Innovation is the creation of growth strategies, new product categories, services or business models that change the game and generate significant new value for consumers, customers and the corporation. Strategic Innovation takes the road less traveled – it challenges an organization to look beyond its established business boundaries and mental models and to participate in an open-minded, creative exploration of the realm of possibilities.
Major contributors to the practice of Strategic Innovation include: Hamel, Markides, Von Hippel, Chesbrough, InnovationPoint. For more information and downloadable White Papers please visit InnnovationPoint at: http://www.innovation-point.com
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