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Social transaction
When meeting people or first building a good impression, it is important to have an understanding of social social transactions. Social transactions are just that, they are transactions withing a social setting that are built on anything other than money specifically.
Not conductiong the social transaction properly can leave one feeling taken advantage off and lead into the nice guy syndrome. If you don't know how to properly conduct a transaction, and just end up being nice to everyone, that will leave you feeling taken advantage off. The alternative to that is not being nice to people in order to not get taken advantage off which will make you appear like stuck up because others will try to make transactions with you.
In a social setting, there are always transactions going on. It's not necessarily based on money like the barter system, but it's nevertheless a transaction just the same. Social transactions have a tendency to occur subconsciously and on the subliminal level, but nevertheless they are there.
Knowing how to conduct a FAIR transaction is the essence in relationships. Next time you're at a social setting observe how you feel about yourself. Are you getting more and more anxious and upset the longer you stay at the party? Chances are you are being too nice to someone who is either taking advantage of your generosity without you knowing it or never asked for your help to begin with. On the other hand, if you're feeling avoided or unwanted, chances are you have taken an unfair advatnage in a subconscious transaction without knowing it. Try to fing you who you being to generous with and who you're not being fair with. The balance between social transactions or fairness is the key to getting people interested in your company. They will feel like having you arround, while really, they are just feeling like doing business with you when they subconsciously perceive that you are a good social business partner.