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Salience

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The term salience is used in a number of academic disciplines:

Salience in psychology. Distinctiveness, prominence, obviousness. The term is widely used in the study of perception and cognition to refer to any aspect of a stimulus that, for any of many reasons, stands out from the rest. Salience may be the result of emotional, motivational or cognitive factors and is not necessarily associated with physical factors such as intensity, clarity or size.

In communication, the word salience is used for something outstanding, a highlight. There are interpersonal salience and intergroup salience. Salience (band) is also a rock group from Edmonton, Canada.

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