Research methods in social psychology

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Introduction to research methods on social psychology

• Qualitative methods
  • Analytic induction
  • Ethnography
  • Ethnomethodology
  • Focus groups
  • Participant observation
  • Semi-structured interviewing
  • Unstructured interviewing
  • Textual analysis
  • Theoretical sampling

• Quantitative methods
  • Structured interviewing
  • Statistical surveys and questionnaires
  • Structured observation
  • Content analysis
  • Secondary analysis
  • Quantitative marketing research