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Repetition priming or direct priming is a form of priming which refers to the finding that an initial presentation of a stimulus influences the way in which an individual will respond to that stimulus when it is presented at a later time[1]. The response to a specific item that has been encountered recently (a word, for example) will be faster and more accurate compared to another item that has not. Repetition priming assesses implicit memory (or non-declarative memory), a memory system that does not require conscious awareness. For example, the faster response to a stimulus resulting from repetition priming will occur even if the individual does not consciously recall seeing that particular stimulus.

See alsoEdit


  1. Forster, Kenneth I, Chris Davis (1984). Repetition Priming and Frequency Attenuation. Journal of Experimental Psychology: Learning, Memory and Cognition 10 (4).
  • Goldstein, E.B. (2008). Cognitive Psychology: connecting mind, research, and everyday experience (2nd ed.) Wadsworth: Australia.

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