Reality mining is an aspect of data mining and is the collection and analysis of machine-sensed environmental data pertaining to human social behavior, with the goal of identifying predictable patterns of behavior. It was declared to be one of the "10 technologies most likely to change the way we live" by Technology Review Magazine.[1]
Reality mining studies human interactions based on the usage of wireless devices such as mobile phones and GPS systems providing a more accurate picture of what people do, where they go, and with whom they communicate with rather than from more subjective sources such as a person's own account. Reality mining is one aspect of digital footprint analysis.[2]
References
- "The Results of Reality Mining at Where 2.0", O'Reilly Radar
- "Clive Thompson on Real-World Social Networks vs. Facebook 'FriendsTemplate:'", Wired Magazine
- "Your Brain, Your Computer, and You", Evan M. Peck
See also
- Behavioral targeting
- Consumer behavior
- Online identity
- Reputation
- Social capital
- Social graph
- Social map
- Social media
- Targeted marketing