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In factor analysis the use of a quartimax rotation (gamma = 0) means the variance of the squared factor loadings in each variable is maximized. This orthogonal rotational criterion simplifies the rows of the factor loading matrix so that the large variable loadings are increased and the small ones decreased so that each variable loads only on a few factors.

See alsoEdit

• Equimax rotation
• Multivariate analysis
• Varimax rotation