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Product Design is defined as the idea generation, concept development, testing and manufacturing or implementation of a physical object or service. It is possibly the evolution of former discipline name - Industrial Design. Product Designers conceptualise and evaluate ideas, making them tangible through products. As with most of the design fields the idea for the design of a product arises from a need and has a use.It follows certain method and can sometimes be attribute to more complex factors such as association and [telesis]. Aesthetics is a part of the idea but which is debatable as an object found pleasing by someone can be utterly senseless to another. Designers deal with aspects of technology, ergonomics, usability, human factors, material technology and qualities.
Product designers are equipped with the skills neaded to bring products from conception to market. They should also have the ability to manage design projects, and subcontract areas to other sectors of the design industry.