Psychology Wiki
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[[Image:Adonis3.jpg|thumb|150px|''[[Adonis]]'' restored and completed by [[François Duquesnoy]], formerly in the collection of [[Cardinal Mazarin]] ([[Louvre Museum]]).]]
{{Mergefrom|Sexual attraction|date=September 2006}}
 
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[[Image:Venus de Milo Louvre Ma399 n4.jpg|thumb|150px|right|Venus de Milo on display at the [[Louvre]]]]
   
'''Physical attractiveness''' is the perception of the physical traits of an individual human person or a group, race, or type of people, as attractive or [[beauty|beautiful]]. Such beauty or attractiveness can include many various implications, including but not limited to [[sexual attractiveness]], "[[cuteness]]", and physique. Judgement of attractiveness of physical traits is partly universal to all human cultures, partly dependent on culture/[[society]] or time period, and partly a matter of individual [[preference]]. Physical attractiveness can have a significant effect on how people are judged, in terms of employment or social opportunities, friendship, sexual behavior, and marriage. In many cases humans attribute positive characteristics, such as intelligence and honesty, to attractive people without consciously realizing it. Certain aspects of such attribution behavior have been [[Physical attractiveness#Social effects of attractiveness|scientifically documented]].
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'''Physical attractiveness''' is the perception of the physical traits of an individual human person as aesthetically pleasing or [[beauty|beautiful]], and can include various implications such as [[Sexual attraction|sexual attractiveness]] and physique. What is considered physically attractive is dependent on three factors: universal perceptions common to all human cultures, [[culture|cultural]] and [[society|social]] aspects and individual subjective preferences. Despite universally held perceptions of beauty in both [[sex]]es, males tend to place significantly higher value on physical appearance in a partner than women do.<ref name=BussBook>{{cite book |last=Buss |first=David |title=The Evolution of Desire|origyear=1994|format=hardcover |edition=second |year=2003|publisher=Basic Books |location=New York |pages=57, 58, 60–63|chapter= |.}}</ref><ref name=tws6nov03>{{cite news
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| author = Stephen J. Dubner
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| publisher = ''The New York Times''
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| date = July 9, 2007
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| url = http://freakonomics.blogs.nytimes.com/2007/07/09/the-science-of-large-breasts-and-other-evolutionary-verities/?apage=3
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| accessdate = 2009-11-06
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}}</ref> This can be explained by [[evolutionary psychology]] as a consequence of ancestral humans who selected partners based on [[secondary sexual characteristics]], as well as general indicators of fitness (for example, symmetrical features) enjoying greater reproductive success as a result of higher fertility in those partners, although a male's ability to provide resources for offspring was likely signaled less by physical features.<ref name=BussBook/> This is because the most prominent indicator of fertility in women is youth, while the traits in a man that enhance reproductive success are proxies for his ability to accrue resources and protect.<ref name=tws6nov13>{{cite news
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| author = Abigail Trafford, Andrew Cherlin
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| title = Second Opinion: Men's Health & Marriage
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| quote = The major reason for the imbalance between men and women in the later decades of life is because men tend to marry younger women as they get older.
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| publisher = Washington Post
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| date = Mar. 6, 2001
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| url = http://www.washingtonpost.com/wp-srv/liveonline/01/health/health0306.htm
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| accessdate = 2009-11-06
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}}</ref> There appear to be universal standards regarding attractiveness both within and across cultures and ethnic groups.<ref>[http://www2.psych.purdue.edu/~kip/392F/Langlois.pdf Maxims or Myths of Beauty? A meta-analytic and theoretical review,"] J.H. Langlois, L. Kalakanis, A.J. Rubenstein, A. Larson, M. Hallam, & M. Smoot, ''Psychological Bulletin'', 2000, 126, 390-423.</ref>
   
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Physical attractiveness can have a significant effect on how people are judged, in terms of employment or social opportunities, friendship, sexual behavior, and marriage.<ref>Lorenz, Kate. (2005). "[http://www.cnn.com/2005/US/Careers/07/08/looks/ Do Pretty People Earn More?]" www.CNN.com.</ref> In many cases, humans attribute positive characteristics, such as intelligence and honesty, to attractive people without consciously realizing it.<ref>Dion, K., Berscheid, E., Walster, E. (1972). "What is beautiful is good." [[Journal of Personality and Social Psychology]], 24(3), 285-290.</ref> In certain instances, physical attractiveness is distinct from sexual attraction; humans may regard the young as attractive for various reasons, for example, but without sexual attraction.
== Perception of physical attractiveness ==
 
[[culture|Cultural]], social, or time period environments can have a strong effect on the degree to which people determine certain traits to be attractive. As part of the socialization process, children typically learn what their culture or time period considers attractive. Media, including written as well as visual forms, such as films and cartoons, for example, frequently portray "villains" or "bad" individuals as less attractive, while protagonists are frequently depicted as attractive. This often leads to the perception that beauty can be equated with goodness or virtue in certain ways and certain time periods or cultures. Indeed, the term for "beautiful" or "attractive" in many languages, is literally that the person "looks ''good''". Children are shown examples of what is considered beautiful in the form of dolls and pictures on magazine covers. Perception of what is considered as attractive and appealing is also very heavily influenced by other dominant cultures and the impact of their value systems. There is a downside to being very attractive—it is assumed that beautiful men and women are far more likely to have extramarital affairs, seek divorce, carry [[sexually transmitted diseases]] (STDs), are most likely to have sexual relationships that are considered to be inappropriate and are often considered to be unsuitable for [[marriage]] and child rearing. (Etcoff p.87)
 
   
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==Determinants of male physical attractiveness==
===Universal correlates of beauty===
 
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===Facial features===
Strong correlations between attractiveness and particular physical properties have been found across cultures. Despite significant variation, there nonetheless exists a tremendous degree of agreement among cultures as to what is perceived as attractive when it is associated with human health. Healthier looking skin is universally associated with attractiveness. Infants, who presumably have not yet been affected by culture, tend to prefer the same faces considered attractive by adults. Some experiments have been done in America that seem to back up this finding.<ref name= "Langlois">Langlois et al, 1990.</ref> These findings are used to imply that a large part of attractiveness is determined by inborn human nature - not nurture.
 
   
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Studies have shown that ovulating heterosexual women and gay men prefer faces with masculine traits associated with increased testosterone, such as heavy brows, wide jaws, and broad cheekbones. Women who are in the late [[luteal]] or early [[follicular]] phases of the menstrual cycle (or those taking [[hormonal contraception]]) do not prefer masculine male faces.<ref>The evolutionary psychology of facial beauty. Rhodes G. Annu Rev Psychol. 2006;57:199-226.</ref><ref>Glassenberg, AN, Feinberg, DF, Jones, BC, Little, AC, Debruine, LM.(2009) Sex-Dimorphic Face Shape Preference in Heterosexual and Homosexual Men and Women. Arch Sex Behavior. (http://www.ncbi.nlm.nih.gov/pubmed/19830539)</ref><ref>Perrett, D. I., Lee, K. J., Penton-Voak, I. S., Rowland, D. R., Yoshikawa, S., Burt, D. M.,
Of course, cultural differences are often attributed to the different meanings of "beauty". For example, large eyes are, at least culturally, considered to mark a high degree of attractiveness in [[East Asia]] where their ethnic feature is marked by smaller exposure of eyes, as opposed to the anatomical size of eyes which does not differ significantly among ethnicities. Similarly, what is called a more "defined" face (high nose, deeper sunken eye area) are also described as a mark of attractiveness. It should be pointed out, however, that people in East Asia do not realize the reasons behind it and might argue that they consider large eyes attractive simply because this feature is more rare among Asian populations.
 
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Henzi, S. P., Castles, D. L. & Akamatsu, S. (1998). Effects of sexual dimorphism on facial attractiveness.
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Nature, 394, 884-887. http://www.nature.com/nature/journal/v394/n6696/full/394884a0.html</ref> These are suggested to be a reliable indication of good health, or, alternatively, that dominant- and masculine-looking males are more likely to achieve high status.<ref>Male facial appearance signals physical strength to women. Fink B, Neave N, Seydel H. Am J Hum Biol. 2007 Jan-Feb;19(1):82-7. </ref> However, the correlation between attractive facial features and health has been questioned.<ref>Does sexual dimorphism in human faces signal health? Rhodes G, Chan J, Zebrowitz LA, Simmons LW. Proc Biol Sci. 2003 Aug 7;270 Suppl 1:S93-5. </ref> Also, females tend to prefer different facial traits in short-term and long-term partners, and sociocultural factors, such as self-perceived attractiveness, status in a relationship and degree of gender-conformity, have been reported to play a role in female preferences for male faces.<ref> Psychobiology of facial attractiveness. Cellerino A. J Endocrinol Invest. 2003;26(3 Suppl):45-8.</ref>
   
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===V-shaped torso and muscularity===
Conversely, in classical literature and paintings of East Asia before the dominance of Europe, it does not list these features as signs of attractiveness. In fact, "rounder" face and "slender" eyes, which are physical symbols of Northern Asians (Mongolians, Northern Chinese, and Koreans, the dominant cultural presence at the time), were often praised in paintings and literature as signs of beauty while a large nose and bigger eyes were associated with barbarians.{{fact}} For example, Buddha statues in East Asia always have "slender eyes", while paintings portraying devils or demons always show some types of Caucausian or Austronesian features. {{fact}} This suggests that certain facial features might attain seemingly "universal" attractiveness due to dominance of a particular racial group in a certain time period.
 
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The [[mesomorphic]] physique of a slim waist, broad shoulders and muscular chest are often found to be attractive.<ref name= "Archives of Sexual Behavior">Physical attractiveness: The influence of selected torso parameters" in Archives of Sexual Behavior Volume 10, No 1 1981.</ref> A near-universal sexually attractive feature of a man is a ''v''-shaped [[torso]]: a relatively narrow waist offset with broad shoulders. While some cultures prefer their males huskier and others leaner, the rule of a ''v''-shaped torso generally holds true. Consistently, men with a waist-to-shoulder ratio of 0.75 or lower are viewed as considerably more attractive than men with more even waists and shoulders.<ref>http://www.timesonline.co.uk/tol/news/uk/article855409.ece Women seduced by ‘V man’ with a matted chest from www.timesonline.com.</ref> A degree of hirsuteness and a waist-to-shoulder ratio of 0.6 is often preferred, when combined with a mesomorphic physique.<ref name = hirsute>Dixson, A. F. Halliwell, G. East, R. Wignarajah, P. Anderson, M. J. ''Archives of Sexual Behavior'' February 2003 Volume 32 Number 1 pp.29-39.</ref>
   
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A normal level of the [[hormone]] [[testosterone]] is a possible indicator of good sexual health. In the absence of normal testosterone levels, a man may have reduced height and muscularity.
Thus, the theory is controversial. Similarly, in India, the features associated with Persian ([[Aryan]]) (that is fairer skin and long, straight noses) are considered signs of attractiveness and are still sought after in bridal candidates in arranged marriages while features associated with [[Dravidian people|Dravidians]] (that is darker skins) are not considered sought after. Similarly, lighter skin was openly regarded as more attractive amongst [[African Americans]] until this became an identity issue as epitomized by the phrase, "Black is beautiful". Beauty products which make skin look fairer are still popularly sold in Africa, and afro hairstyles among women are not considered fashionable. Likewise, it is important to point out that having brown or tanned skin is very desirable and sought after amongst Caucasians in Europe, Australia, and North America. Skin that is 'bronzed by the sun' is regarded as more attractive and healthy looking than paler skin. Tanning products such as tanning beds, tanning lotions, as well as "skin glowing" bronzers are popular commodities in these countries. Similar, but somewhat less controversial are features which are associated with gender such as muscle tone or height. For example, muscular women were almost universally regarded as unattractive in the past. {{fact}}
 
   
====Facial symmetry and the golden ratio====
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===Height and erect posture===
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Females' sexual attraction towards males is sometimes partly determined by the [[Human height|height]] of the man.<ref name= "Pierce">Pierce C. A. 1996; Cunningham, M.R. 1990; Pawlowski B, Dunbar RI, Lipowicz A 2000.</ref> Height in men is associated with status in many cultures, which is beneficial to women romantically involved with them. This preference may have been passed on genetically.<ref name="height"/> As a corollary, shorter men may be viewed as less attractive, [[ceteris paribus|all other things being equal]], for casual and intended long-term relationships. One study conducted of women's personal ads support the existence of this preference; the study found that in ads requesting height in a mate, 80 percent requested a height of 6 feet or taller.<ref name="height"/> However, this percentage was only of ads specifying height, and therefore possibly self-selected and/or biased by a third factor such as female height.
{{main|Facial symmetry}}
 
Facial symmetry is seen as a universal determinant of [[health]] and therefore of [[beauty]]. A person of either gender who is considered as attractive in various cultures has been found to have facial symmetry based on the [[golden ratio]] of 1:1.618 ([[phi]]). Plastic surgeon [[Stephen Marquardt]] developed an ideal ''beauty mask'' marked with various outlines of facial features based on the golden ratio. The faces that are judged as most attractive are found to fit the mask.
 
   
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Additionally, women seem more receptive to an erect posture than men, though both prefer it as an element of beauty; this fact appears correlated to the preference for males who demonstrate confidence, physical strength, and a powerful bearing.<ref name="height">{{cite book |last=Buss |first=David |title=The Evolution of Desire|origyear=1994|format=hardcover |edition=second |year=2003|publisher=Basic Books |location=New York |pages=38–40 |chapter= |.}}</ref>
====Olfactory factors====
 
Olfactory signals, or smell, can influence the perception of attractiveness. Almost universally, the heavy [[body odor]] emitted by those with strongly smelling sweat or those who have not frequently [[bathing|bathed]] is considered unattractive (with the occasional exception of certain [[fetish]]es). However, the smell of the human body, that is, insofar as it has not reached the unpleasant degree of ''body odor'', is often considered a sexually attractive factor. It is ''generally'' accepted that humans emit [[pheromone]]s, a form of chemical fragrance, which may cause them to be perceived as sexually attractive to others.<ref name= "Rikowski">Rikowski, A., & Grammer, K. 1999</ref> Moreover, many human cultures favor the use of fragrant substances, such as [[perfume]] or [[cologne]], or of fragrant [[soap]]s and body products. Individuals using such fragrances are typically considered attractive in such cultures, and not exclusively sexually. Additionally, individuals who have freshly bathed, including young children, can often be considered highly "pleasant", "clean", or "beautiful".
 
   
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''[[Cosmopolitan Magazine]]'' published an article suggesting that women are most attracted to men who are 1.1 times their own height. The article also argued, on the basis of a survey of their readers, that women are [[Statistics|statistically]] more likely to be attracted to men of average height when looking for long-term commitment, while the opposite is true when a short-term relationship is intended. In addition, the article claimed that women may have these different preferences for height depending on the phase of their [[menstrual cycle]] at the time.<ref name= "Sohn">Sohn, E. ''Health'', Nov2005, Vol. 19 Issue 9.</ref> While women usually desire men to be at least the same height as themselves or taller, several other factors also determine male attractiveness, and the male-taller norm is not universal.<ref>Biol Lett. 2009 Oct 23;5(5):606-9. How universal are human mate choices? Size does not matter when Hadza foragers are choosing a mate. Sear R, Marlowe FW.</ref>
==Determinants of male physical attractiveness==
 
Sexual attraction for males on the part of females is determined, amongst many other things, by the [[Human height|height]] of the man.<ref name= "Pierce">Pierce C. A. 1996; Cunningham, M.R. 1990; Pawlowski B, Dunbar RI, Lipowicz A 2000</ref> Women seem more receptive to an erect posture than men, though both prefer it as an element of beauty; this fact appears correlated to the preference for males who demonstrate confidence, physical strength and a powerful bearing.
 
   
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===Hairiness===
Recent research has found that women are [[statistically]] more likely to be attracted to a man of average height when looking for long term commitment.<ref name= "Sohn">Sohn, E. ''Health'', Nov2005, Vol. 19 Issue 9, </ref> In addition it was found that women have different preferences for height depending on the phase of their [[menstrual cycle]] at the time. While women usually desire men that are at least a bit taller than themselves, other factors also determine male attractiveness.<ref name= "Sohn">Sohn, E. ''Health'', Nov2005, Vol. 19 Issue 9, </ref>
 
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Studies based in California, New Zealand, and China have shown that women rate men with no body hair as most attractive, and that attractiveness ratings decline as hirsutism increases.<ref>http://www.springerlink.com/content/y520080w61511h1m/ Human Physique and Sexual Attractiveness in Men and Women: A New Zealand-U.S. Comparative Study. Dixson BJ, Dixson AF, Bishop PJ, Parish A. Arch Sex Behav. 2009</ref><ref>[http://www3.interscience.wiley.com/journal/113509376/abstract?CRETRY=1&SRETRY=0 Studies of human physique and sexual attractiveness: sexual preferences of men and women in China]. Dixson BJ, Dixson AF, Li B, Anderson MJ. Am J Hum Biol. 2007 Jan-Feb;19(1):88-95.</ref> Another study found a moderate amount of trunk hair was most attractive, to the sample of British and Sri Lankan women.<ref name=hirsute/>
   
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===Variability in preferences===
During the social revolutions following [[Second World War|World War II]], the concept of male beauty became increasingly accepted by mainstream male populations in the West (previously, the idea of a man being preoccupied with his appearance was considered slightly abnormal; there are still some proscriptions in many societies of the world, including that of China, where the term ''choumei'' (literally: stinking beauty) still has some strength). Today, certain characteristics are generally accepted throughout the Western world as signs of physical attractiveness. These are, of course, far from universal:
 
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It has been shown that women prefer more [[masculinity|masculine]] men during the fertile period of the menstrual cycle and more [[femininity|feminine]] men during other parts of the cycle.<ref name="fertility">{{cite web | url = http://news.bbc.co.uk/1/hi/sci/tech/376321.stm | title = Women's choice of men goes in cycles | work = BBC News | accessdate = 30 November 2006}}</ref> This distinction supports the [[sexy son hypothesis]], which posits that it is evolutionarily advantageous for women to select potential fathers who are traditionally masculine rather than the best caregivers.<ref> [http://www.umich.edu/news/index.html?Releases/2003/Oct03/r102203 University of Michigan.<!-- Bot generated title -->]</ref> Masculine facial features are characterized by a prominent chin, strong brow, a strong nose, pronounced mouth and lips, a high forehead{{Citation needed|Aug 2008|date=August 2008}} and a prominent lower jaw whereas feminine features are less pronounced. According to one study, men with facial scars are more attractive to Western women seeking short-term relationships; this may be due to the perception that facial scars are a symbol of high testosterone and masculinity.<ref>[http://www.news-medical.net/news/43088.aspx Men with facial scars more attractive to women]</ref>
   
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==Determinants of female physical attractiveness==
====Physique====
 
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[[Image:maudgonne.jpg|thumb|right|The beauty of [[Maud Gonne]] (pictured here ca. 1900) was enough to drive the poet [[William Butler Yeats]] half mad.]]
Muscular physiques are generally considered an attractive trait for men in the West, although extreme over-development can be viewed as undesirable. As a general rule, muscularity is probably attractive in men as an indicator of health, and because it is a major differentiator between the typical body morphology of males and females.
 
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Features such as a symmetrical face, full lips, and low [[waist-hip ratio]] are commonly considered physically attractive when part of a female, because they are thought to indicate physical health and high fertility to a potential mate. The determinants of female physical attractiveness include those aspects that display health and fitness for [[reproduction]] and sustenance. These include correlates of [[fertility]] such as ''youth'',<ref name="youth">{{cite book |last=Buss |first=David |title=The Evolution of Desire|origyear=1994|format=hardcover |edition=second |year=2003|publisher=Basic Books |location=New York |pages=51–54 |chapter= |.}}</ref> [[waist-hip ratio]],<ref name= "Singh">Singh, D 1993</ref> breast size,<ref>http://news.bbc.co.uk/2/hi/health/3682657.stm Hourglass figure fertility link - ''BBC News''</ref> breast symmetry,<ref>Ellison, Joann Rodgers. [http://books.google.com/books?id=eJutAwmKCPEC&pg=PA102&lpg=PA102&dq=large+breasts+fertility&source=bl&ots=gow3h4Wki9&sig=57bTSJcRyqh73RoY6rnUS5VzLMo&hl=en&ei=WV0RSpfgO5SstgfG1KyGCA&sa=X&oi=book_result&ct=result&resnum=9#PPA102,M1 ''Sex: A Natural History''], Macmillan, 2003, pg. 102
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ISBN 0805072810, 9780805072815</ref> body mass proportion<ref name= "Toove">Tovee MJ, Reinhardt S, Emery JL, Cornelissen PL. 1998</ref> and facial symmetry.<ref name= "Berscheid">Berscheid and Reis, 1998</ref><ref name= "Fink">Fink, B. & Penton-Voak, I.S. (2002)</ref>
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Though it has been said that facial attractiveness and symmetry signal good health, it has been questioned and said not to be highly related to good health.<ref>{{cite journal | title = Does Human Facial Attractiveness Honestly Advertise Health | first1 = S. Michael | last1 = Kalick | first2 = Leslie A. | last2 = Zebrowitz | first3 = Judith H. | last3 = Langlois | first4 = Robert M. | last4 = Johnson | journal = [[Psychological Science (journal)|Psychological Science]] | volume = 9 | issue = 1 | month = January | year = 1998 | pages = 8–13 | id = {{JSTOR|40063239}}}}</ref>
   
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====Facial alignment====
Females tend to find a pair of firm, well-formed [[buttocks]] attractive.
 
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In a study by [[University of Louisville]] psychologist Michael Cunningham, dimensions and proportions of what was regarded as attractive emerged with remarkable consistency. The ideal attractive female face featured "eye width that is three-tenths the width of the face at the eyes' level; chin length, one-fifth the height of the face; distance from the center of the eye to the bottom of the eyebrow, one-tenth the height of the face; the height of the visible eyeball, one-fourteenth the height of the face; the width of the pupil, one-fourteenth the distance between the cheekbones; and the total area for the nose, less than 5 percent of the area of the face."<ref name=tws6nov01>{{cite news
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| author = DANIEL GOLEMAN
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| title = EQUATION FOR BEAUTY EMERGES IN STUDIESEQUATION FOR BEAUTY EMERGES IN STUDIES
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| quote = Dimensions and proportions of what was regarded as attractive emerged with remarkable consistency and precision from Dr. Cunningham's research.
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| publisher = New York Times
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| date = August 5, 1986
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| url = http://www.nytimes.com/1986/08/05/science/equation-for-beauty-emerges-in-studies.html?&pagewanted=all
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| accessdate = 2009-11-06
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}}</ref> Very small differences mattered; for example, "the ideal mouth was half or 50 percent the width of the face at mouth level; if that percentage varied "by as little at 10 points," the face was rated as less attractive.<ref name=tws6nov01/> The study found the "beauty of the female face ... is mathematically quantifiable."<ref name=tws6nov01/>
   
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Desired traits were large female eyes, small chin and nose, and these "infantlike features draw out in them the same caretaking response a baby would&ndash;they make a woman seem cute and adorable."<ref name=tws6nov01/> Further, high wide cheekbones and narrow cheeks are "signs that a woman has reached puberty" and "high eyebrows, dilated pupils and wide smile" signal excitement and sociability.<ref name=tws6nov01/> One psychologist speculated there were two opposing principles of female beauty: prettiness and rarity. So average, symmetrical features is one ideal, while unusual, stand-out features is another.<ref name=tws6nov09/>
A ''[[waist]]-[[hip]] ratio'' (WHR) of 0.9:1 for men has been shown to correlate strongly with general health and fertility. Men with WHRs around 0.9:1 have been shown to be healthier and more fertile with less [[prostate cancer|prostate]] and [[testicular cancer]].
 
   
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====Signals of youth====
It is considered attractive for a man to have a small waist and relatively broad shoulders; often described as a V-shaped [[torso]].
 
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Because female [[fecundity]] typically declines after the late twenties, youth is an important aspect of physical attractiveness.<ref>Sex Differences: Developmental and Evolutionary Strategies by Linda Mealey and Mother Nature by Sarah Hrdy.</ref> One study across 37 cultures showed men desire, on average, a woman 2.5 years younger than themselves for a wife, with men in Nigeria and Zambia at the far extreme, desiring their wives to be 6.5 to 7.5 years younger. As men age, they also desire a larger age gap from their mates.<ref name="youth"/> The reasons for this preference are currently debated.
   
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This preference for youth has also led to a preference of [[neoteny|neotenic]] and [[baby face|youthful-appearing]] features. High, firm breasts,<ref name="lasvegasweekly.com">[http://www.lasvegasweekly.com/news/2009/jan/29/whats-your-genes/ Las Vegas Weekly - What's that in your genes?]</ref><ref>Buss, David M. [http://books.google.com/books?id=esDW3xTKoLIC&pg=PA325&lpg=PA325&dq=firm+breasts+indicate+fertility&source=bl&ots=N4NnYogpqP&sig=d0tpXIYB0o85PoJITB7B-LCfJ1s&hl=en&ei=maaVSr3QKaaUtgfy59j0Bw&sa=X&oi=book_result&ct=result&resnum=3#v=onepage&q=firm%20breasts%20indicate%20fertility&f=false ''The Handbook of Evolutionary Psychology''],John Wiley and Sons, 2005, pg. 325 ISBN 0471264032, 9780471264033</ref> [[blond|fair]] or long and lustrous hair (or a combination of the three),<ref name="youth"/><ref name="lasvegasweekly.com"/><ref>[http://women.timesonline.co.uk/tol/life_and_style/women/fashion/article6228117.ece "Recession Chic: why blondes are having more fun"] By Carolyn Asome - The Times</ref><ref>Sherrow, Victoria. [http://books.google.com/books?id=9Z6vCGbf66YC&pg=PA149&dq=blonde+hair+youth#v=onepage&q=blonde%20hair%20youth&f=false Encyclopedia of hair: a cultural history] Greenwood Publishing Group, 2006, pg. 149 ISBN 0313331456, 9780313331459</ref><ref>Buss, David M. [http://books.google.com/books?id=esDW3xTKoLIC&pg=PA309&dq=long+hair+fertility+health#v=onepage&q=long%20hair%20fertility%20health&f=false ''The Handbook of Evolutionary Psychology''],John Wiley and Sons, 2005, pg. 309 ISBN 0471264032, 9780471264033</ref> full red lips,<ref>Brizendine, Louann [http://books.google.com/books?id=dGfQ2TMB1lIC&pg=PA63&dq=long+hair+fertility+health#v=onepage&q=long%20hair%20fertility%20health&f=false ''The Female Brain''] Random House, Inc., 2006, pg. 63 ISBN 0767920104, 9780767920100</ref><ref>http://newhumanist.org.uk/2051 Red Alert - New Humanist</ref><ref>Liebmann-Smith, Joan /Egan, Jacqueline Nardi.[http://books.google.com/books?id=6iaiIhJBp-QC&pg=PA102&dq=red+lips+fertility#v=onepage&q=red%20lips%20fertility&f=false ''Body Signs: How to Be Your Own Diagnostic Detective''],Random House, Inc., 2007, pg. 102 ISBN 055380507X, 9780553805079</ref> clear smooth skin, and clear eyes, are viewed as attractive in women.<ref name="youth"/>
====Hair====
 
   
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====Breast size====
[[Image:Elizabeth_succession_allegory.jpg|thumb|right|250px|'''Elizabeth ushers in Peace and Plenty.''' Detail from ''The Family of [[Henry VIII of England|Henry VIII]]: An Allegory of the Tudor Succession'', c. 1572, attributed to [[Lucas de Heere]].]]
 
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Full breasts may be attractive to men in Western societies because women with higher breast to under-breast ratios typically have higher levels of the sex hormone, [[estradiol]], which promotes fertility.<ref>http://news.bbc.co.uk/2/hi/health/3682657.stm Hourglass figure fertility link - ''BBC News''</ref> Larger breasts also display the aging process more noticeably, hence they are a relatively reliable indicator of long-term fertility.<ref>[http://www.uoregon.edu/~sugiyama/docs/LSsugiyama-buss_c09CEforrequests.pdf "Physical Attractiveness in Adaptationist Perspective"] in ''Evolutionary Psychology Handbook'', Lawrence S. Sugiyama (2005).</ref>
   
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====Proportion of body mass to body structure====
The popularity of particular [[hairstyle]]s changes constantly. Hairstyles are very easy to alter, are generally the least conformist expression of individuality, and as a result, men can be regarded as attractive regardless of the form of their hair. The differentiation line between forehead and hair-mass is an indication of masculinity. A hair-line with a degree of protrusion over the temples is typical of masculinity. In certain cultures, like India, having a big forehead is considered a sign of good fortune.
 
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[[File:Get fat3.jpg|right|thumb|Social ideals of body proportions can change. This 1895 advertisement promotes a weight gain product.]]
  +
The [[Body Mass Index]] (BMI) is another important universal determinant to the perception of beauty.<ref name="Toove"/> The BMI refers to the proportion of the body mass to the body structure. However, the optimal body proportion is interpreted differently in various cultures. The Western ideal considers a slim and slender body mass as optimal while many historic cultures consider an embonpoint or plump body-mass as appealing.<ref name= "Cunningham">Cunningham, M.R., Roberts, A.R., Barbee, A.P., Druen, P.B., & Wu, C.H. 1995</ref><ref name="build">{{cite book |last=Buss |first=David |title=The Evolution of Desire|origyear=1994|format=hardcover |edition=second |year=2003|publisher=Basic Books |location=New York |pages=55,56 |chapter= |.}}</ref> Men do not appear to have evolved to hold a particular build as more attractive, but rather to be drawn to whichever build associates with social status.<ref name="build"/>
   
  +
In the United States, women overestimate men's preferences for thinness in a mate. In one study, American women were asked to choose what their ideal build was and what they thought the build most attractive to men was. Women chose slimmer than average figures for both choices, though when American men were independently asked to choose the female build most attractive to them, they (the men) chose figures of average build, indicating that women may be misled as to how thin men prefer women to be.<ref name="build"/> Some speculate that thinness as a beauty standard is one way in which women judge each other.<ref name=tws6nov09>{{cite news
Hair color is sometimes a factor. In certain societies, semi-rare hair colors such as [[blond]] and [[red hair]] are preferred. In others, such as Japan, only jet black is seen as "proper", and examples exist of students with naturally grayish or brown hair being forced to dye their hair black by school authorities.
 
  +
| author = John Tierney
  +
| title = The Waif From Ipanema
  +
| quote = women’s aesthetic judgments are so influenced by other women. Men prefer the wider hips, and most likely could care less about high heels and handbags. Yet for many women all these things are essential to marking their beauty status with other women
  +
| publisher = New York Times
  +
| date = January 18, 2007
  +
| url = http://tierneylab.blogs.nytimes.com/2007/01/18/the-waif-from-ipanema/
  +
| accessdate = 2009-11-06
  +
}}</ref> A reporter asked: "Why do women suffer to look like skeletons even when men don’t want them to?" and wondered whether "women's aesthetic judgments are so influenced by other women."<ref name=tws6nov09/> The reporter surmised that thinness is prized among women as a "sign of independence, strength and achievement."<ref name=tws6nov09/> Some blame the fashion industry from pushing an "unnatural thinness" with "waiflike models who paraded down the catwalk" and that these unattainable and dangerous examples of slimness could be harmful to young, impressionable women.<ref name=tws6nov20>{{cite news
  +
| author = Nanci Hellmich
  +
| title = Do thin models warp girls' body image?
  +
| quote = The widespread concern that model thinness has progressed from willowy to wasted has reached a threshold as evidenced by the recent actions of fashion show organizers.
  +
| publisher = USA TODAY
  +
| date = 2006-09-26
  +
| url = http://www.usatoday.com/news/health/2006-09-25-thin-models_x.htm
  +
| accessdate = 2009-11-06
  +
}}</ref> There is speculation that some beauty standards for thinness are harmful to women since they encourage extreme dieting; in one instance, a [[Ralph Lauren]] advertisement of a model was digitally altered to make her hips appear thinner than her head, and the distorted image caused controversy about whether the thin-beauty standard was false and harmful.<ref name=tws6nov05>{{cite news
  +
| author = Randy Cohen
  +
| title = Should Photos Come With Warning Labels?
  +
| quote = A Ralph Lauren ad, featuring a model with hips narrower than her head — so cartoonish, so grotesque, so right for Halloween — has become the latest focus of the already ongoing criticism of digitally altered fashion spreads, even though it ran only in Japan
  +
| publisher = New York Times
  +
| date = October 20, 2009
  +
| url = http://ethicist.blogs.nytimes.com/2009/10/20/should-photos-come-with-warning-labels/?apage=10
  +
| accessdate = 2009-11-06
  +
}}</ref>
   
  +
The attraction for a proportionate body also influences an appeal for [[Human positions|erect posture]].<ref name= "Furnham">Furnham, Adrian, Gianna Caroline Fischer, Lauren Tanner, Melanie Dias, and Alastair McClelland 1998.</ref>
In [[Elizabethan|Elizabethan England]], [[red hair|ginger]] hair was seen as being attractive; however, in modern times, it has increasingly become less fashionable.
 
 
==Determinants of female physical attractiveness==
 
The determinants of female physical attractiveness include those aspects that display health and fitness for [[reproduction]] and sustenance. These include correlates of [[fertility]] such as ''waist-hip-ratio''<ref name= "Singh">Singh, D 1993</ref>, ''mid upper arm circumference'', ''Body mass proportion''<ref name= "Toove">Tovee MJ, Reinhardt S, Emery JL, Cornelissen PL. 1998</ref> and ''facial symmetry''<ref name= "Berscheid">Berscheid and Reis, 1998</ref> <ref name= "Fink">Fink, B. & Penton-Voak, I.S. (2002)</ref>.
 
   
 
====Waist-hip ratio====
 
====Waist-hip ratio====
  +
{{Main|waist-hip ratio}}
Scientists have discovered that the [[waist]]-to-[[hip]] ratio ([[Waist-hip ratio|WHR]]) is a significant factor in judging female attractiveness. Women with a 0.7 WHR (waist circumference that is 70% of the hip circumference) are invariably rated as more attractive by men, regardless of their culture.<ref name= "Singh">Singh, D 1993</ref> The ratio would supposedly signal female fertility for evolutionary choices. Such diverse beauty icons as [[Marilyn Monroe]], [[Twiggy]], [[Sophia Loren]], [[Kate Moss]], and the [[Venus de Milo]] all have ratios around 0.7.
 
  +
Notwithstanding wide cultural differences in preferences for female build, scientists have discovered that the waist-hip ratio (WHR) of any build is very strongly correlated to attractiveness across cultures.<ref name="build"/> <!--Women with a 0.7 WHR ([[waist]] circumference that is 70% of the [[hip]] circumference) are invariably rated as more attractive by men, regardless of their culture. Though .7 is the optimal ratio, any ratio below .92 is healthy.<ref>http://www.fitbuff.com/jessica-alba-butt-subject-of-cambridge-study/</ref> <ref name= "Singh">Singh, D 1993</ref> The ratio is shown to have a very high correlation to female fertility, thereby unknowingly guiding men's evolutionary choices.<ref>{{cite book |last=Buss |first=David |title=The Evolution of Desire|origyear=1994|format=hardcover |edition=second |year=2003|publisher=Basic Books |location=New York |language=English |chapter= ||page=56}}</ref>-->Women with a 0.7 WHR (waist circumference that is 70% of the hip circumference) are usually rated as more attractive by men from European cultures. Such diverse beauty icons as [[Jessica Alba]],<ref>http://www.telegraph.co.uk/news/uknews/1561306/Jessica-Alba-has-the-perfect-wiggle-study-says.html</ref><ref>http://gizmodo.com/293838/mathemeticians-figure-out-what-makes-women-beautiful</ref> [[Marilyn Monroe]], [[Salma Hayek]], [[Sophia Loren]], and the [[Venus de Milo]] all have ratios around 0.7.<ref>[http://www.focused-on-fitness.com/health/bmi-waist-hip-ratio.php BMI and Waist-hip Ratio: The Magic Number for Health and Beauty<!-- Bot generated title -->]</ref> In other cultures, preferences vary,<ref>{{cite journal|journal=J Cosmet Dermatol|month=June | year=2006|volume=5|issue=2|pages=190–4|title=The shape of beauty: determinants of female physical attractiveness|last=Fisher|first=M.L. |coauthors= Voracek M.|accessdate=2007-08-04|pmid=17173598|doi=10.1111/j.1473-2165.2006.00249.x}}</ref> ranging from 0.6 in China,<ref>{{cite journal|journal=Am J Hum Biol|month= January | year= 2007 |volume=19|issue=1|pages=88–95|pmid=17160976|title=Studies of human physique and sexual attractiveness: sexual preferences of men and women in China|last=Dixson |first=B.J.|coauthors=Dixson A.F., Li B., Anderson M.J.|accessdate=2007-08-04|doi=10.1002/ajhb.20584}}</ref> to 0.8 or 0.9 in parts of South America and Africa,<ref>{{cite journal|journal=Personality and Individual Differences| last=Marlowe|first= F.|coauthors=Wetsman, A. |year=2001|title=Preferred waist-to-hip ratio and ecology|volume=30|issue=3|pages=481–489|accessdate=2007-08-04|url=http://www.fas.harvard.edu/%7Ehbe-lab/acrobatfiles/preferred%20waist.pdf|doi=10.1016/S0191-8869(00)00039-8|format=PDF}}</ref><ref>{{cite journal|journal=Evolution and Human Behavior|last=Marlowe|first=F.W.|coauthors=Apicella, C.L. and Reed, D.|year=2005|title=Men’s Preferences for Women’s Profile Waist-Hip-Ratio in Two Societies|volume=26|pages=458–468|accessdate=2007-08-04| url=http://www.fas.harvard.edu/~hbe-lab/acrobatfiles/profilewhr.pdf|doi=10.1016/j.evolhumbehav.2005.07.005|format=PDF}}</ref><ref>{{cite journal|journal=Arch Sex Behav|month=June | year=2007|volume=36|issue=3|pages=369–75|title=Human physique and sexual attractiveness: sexual preferences of men and women in Bakossiland, Cameroon| last=Dixson |first=B.J.|coauthors=Dixson A.F., Morgan B., Anderson M.J.|accessdate=2007-08-04|pmid=17136587|doi=10.1007/s10508-006-9093-8}}</ref> and divergent preferences based on ethnicity, rather than nationality, have also been noted.<ref>{{cite journal|journal=Eat Behav|month=August | year=2007|volume=8|issue=3|pages=319–33|title=Do men hold African-American and Caucasian women to different standards of beauty?| last=Freedman|first=R.E.| coauthors=Carter M.M., Sbrocco T., Gray JJ.|accessdate=2007-08-04|pmid=17606230|doi=10.1016/j.eatbeh.2006.11.008}}</ref><ref>{{cite journal|journal=Eat Behav.|month=July | year=2004|volume=5|issue=3|pages=191–8|title=Ethnic differences in preferences for female weight and waist-to-hip ratio: a comparison of African-American and White American college and community samples|last=Freedman|first=R.E. |coauthors=Carter M.M., Sbrocco T., Gray J.J.|accessdate=2007-08-04|pmid=15135331|doi=10.1016/j.eatbeh.2004.01.002}}</ref> The ''hourglass shape'' characterized by a waist-to-hip ratio of 0.7 has been described as attractive.<ref name=tws6nov10>{{cite news
  +
| author = Sharon Begley
  +
| title = Hourglass Figures: We Take It All Back
  +
| quote = specifically, that men prefer women with an hourglass shape because that is a sign of fertility
  +
| publisher = Newsweek
  +
| date = December 03, 2008
  +
| url = http://blog.newsweek.com/blogs/labnotes/archive/2008/12/03/hourglass-figures-we-take-it-all-back.aspx
  +
| accessdate = 2009-11-06
  +
}}</ref>
   
  +
====Height====
====Proportion of body mass to body structure====
 
  +
Most men exhibit a preference for females of shorter physical stature than themselves.<ref name="BBC"/><ref>http://www.staff.ncl.ac.uk/daniel.nettle/procroysoc.pdf</ref> Women .7 to 1.7 [[standard deviations]] below the mean in height have been reported to be the most reproductively successful. One explanation for this observation is that since most men demonstrate a preference for women shorter than themselves, being shorter allows a woman access to a larger potential dating pool.<ref name="BBC">[http://news.bbc.co.uk/1/hi/health/2190461.stm BBC News: “Tall men ‘top husband stakes’”]</ref> However, in some non-Western cultures, height is irrelevant in choosing a mate; this indicates that the Western tendency for men to prefer women shorter than themselves is sociocultural in nature.<ref>Biol Lett. 2009 Oct 23;5(5):606-9. How universal are human mate choices? Size does not matter when Hadza foragers are choosing a mate. Sear R, Marlowe FW.</ref>
The [[Body Mass Index]] (BMI) is another important universal determinant to the perception of beauty.<ref name= "Toove">Tovee MJ, Reinhardt S, Emery JL, Cornelissen PL. 1998</ref> The BMI refers to the proportion of the body mass to the body structure. However, the optimal body proportion is interpreted differently in various cultures. The Western ideal considers a slim and slender body mass as optimal while many historic cultures consider an [[embonpoint]] or plump body-mass as appealing. In either case, the underlying rule applied in determining beauty is the BMI, and hence displays how cultural differences of beauty operate on universal principles of human evolution.<ref name= "Cunningham">Cunningham, M.R., Roberts, A.R., Barbee, A.P., Druen, P.B., & Wu, C.H. 1995</ref> It has been theorized that the phenotype of one's own mother during the early years of childhood becomes the basis for the perception of optimal body mass index (BMI){{citeneeded}}.
 
 
The slim ideal does not consider an emaciated body as attractive, just as the full-rounded ideal does not celebrate the over-weight or the obese. The cultural leanings are therefore just social emphasis on specific [[phenotype]]s within a parameter of optimal BMI.
 
 
The attraction for a proportionate body also influences an appeal for [[Human positions|erect posture]]. <ref name= "Furnham">Furnham, Adrian, Melanie Dias, and Alastair McClelland 1998</ref>
 
   
 
====Prototypicality as beauty====
 
====Prototypicality as beauty====
  +
{{See also|Koinophilia}}
Besides biology and culture, there are other factors determining physical attractiveness. The more familiar a face seems, the more highly it is judged, an example of the [[mere exposure effect]]. It is seen that when many faces are combined into a composite image (through computer morphing), people find the resultant image as familiar and attractive, and even more beautiful than the faces that went into it. One interpretation is that this shows an inherent human preference for prototypicality. That is, the resultant face emerges with the salient features shared by most faces, and hence becomes the [[prototype]]. The prototypical face and features is therefore perceived as symmetrical and familiar. This reveals an "underlying preference for the familiar and safe over the unfamiliar and potentially dangerous"<ref name= "Berscheid">Berscheid and Reis, 1998</ref>. However, critics of this interpretation point out that compositing computer images also has the effect of removing skin blemishes such as scars, and generally softens sharp facial features.
 
  +
{{See also|Averageness}}
  +
Besides biology and culture, there are other factors determining physical attractiveness. The more common features a face bears, the more highly it is usually judged to be attractive. This may be a result of the familiarity of common facial features, an example of the [[mere exposure effect]]. When many faces are combined into a [[Averageness|composite image]] (through computer morphing), people usually view the resulting image as more familiar, attractive, and beautiful than the faces that were combined to make the composite.<ref name="evolution">{{cite book |last=Buss |first=David |title=The Evolution of Desire|origyear=1994|format=hardcover |edition=second |year=2003|publisher=Basic Books |location=New York |pages=54,55 |chapter= |.}}</ref>
   
  +
One interpretation is that this shows an inherent human preference for prototypicality. That is, the resultant face emerges with the salient features shared by most faces, and hence becomes the [[prototype]]. The prototypical face and features is therefore perceived as symmetrical and familiar. This may reveal an "underlying preference for the familiar and safe over the unfamiliar and potentially dangerous."<ref name= "Berscheid">Berscheid and Reis, 1998.</ref> However, critics of this interpretation point out that compositing computer images also has the effect of removing skin blemishes such as scars, and generally softens sharp facial features.
Classical conceptions of beauty are essentially a celebration of this [[Prototype|prototypicality]]. This shows the importance of prototypicality in the judgment of beauty, and also explains the emergence of similarity of the perception of attractiveness within a community or society, which shares a [[gene pool]].
 
   
  +
Classical conceptions of beauty are essentially a celebration of this "[[Prototype|prototypicality]]." This may show the importance of prototypicality in the judgment of beauty, and also explain the emergence of similarity of the perception of attractiveness within a community or society, which shares a [[gene pool]].
====Skin color====
 
   
  +
====Skin tone====
Another feature is skin color on the spectrum of dark to light. As with most determinants of attractiveness, there are cultural differences: lighter tones are preferred by some cultures, while in others, tanned or darker skin is preferred.
 
  +
In his foreword to Peter Frost's 2005 ''Fair Women, Dark Men'', [[University of Washington]] sociologist Pierre L. van den Berghe writes:
  +
"Although virtually all cultures express a marked preference for fair female skin, even those with little or no exposure to European imperialism, and even those whose members are heavily pigmented, many are indifferent to male pigmentation or even prefer men to be darker."<ref>see Steve Sailer, [http://vdare.com/sailer/050612_blondes.htm Blondes Have Deeper Roots] (2005)</ref> A consequence of this is that, since higher-ranking men get to marry the more attractive women, the upper classes of a society generally tend to develop a lighter complexion than the lower classes by [[sexual selection]] (see also [[Fisherian runaway]]).<ref name="Frost">[[Peter Frost]] "Fair Women, Dark Men: The Forgotten Roots of Color Prejudice," (2005).</ref>
   
  +
In eastern parts of Asia, including [[Southeast Asia]], a preference for lighter skin remains prevalent.{{Citation needed|date=May 2009}} In East Asia in particular, fair skin is associated with beauty and youth, since skin darkens with exposure to the sun and aging. This conflation of youth and beauty is not exclusive to East Asia, and can be linked to the phenomenon of [[neoteny]]. Thus, [[skin whitening]] cosmetic products are popular in East Asia. A preference for fair skin however is not a recent development, and in China, for example, can be traced back to ancient drawings depicting women and goddesses with fair skin tones. While in Malaysia, up to 48% of Malaysian women use skin whitening products{{Citation Needed|date=October 2009}}. Some Asian women, trying to conform to a Western beauty standard, have [[plastic surgery]] known as [[East Asian blepharoplasty|blepharoplasty]] to alter their eyelids to make their eyes "appear fuller, less slanted, more Western."<ref name=tws6nov07/> A reporter found plastic surgery was booming in [[South Korea]] as a result and wrote "Korea’s standard for beauty is this: the more Western you look, the better."<ref name=tws6nov07>{{cite news
In the 20th and 21st century Western world, tanned skin has been considered highly attractive for both men and women. Here, the tan has come to carry with it connotations of having an active lifestyle, thus better (implied) physical health{{fact}}.
 
  +
| author = Laura Gannarelli
  +
| title = Beauty through the eyes of an Asian adoptee
  +
| quote = Right now, one of the most popular plastic surgeries for Asian women (and men) is getting their eyes “done” to look more Western. For an Asian adoptee growing up in a predominately white environment that only makes it tougher to figure out one’s identity.
  +
| publisher = Chicago Tribune
  +
| date = August 13, 2008
  +
| url = http://newsblogs.chicagotribune.com/race/2008/08/beauty-through.html
  +
| accessdate = 2009-11-06
  +
}}</ref>
   
  +
The perception of beauty can be influenced by racial stereotypes about skin color; the African American journalist [[Jill Nelson]] wrote that "to be both prettiest and black was impossible"<ref name=tws6nov14/> and elaborated:
In earlier Western cultures, lighter skin was preferred, as it was considered a marker of a more "cultured" individual or "gentlewoman" who did not have to engage in outdoor labor.
 
  +
<blockquote>
  +
"As a girl and young woman, hair, body, and color were society's trinity in determining female beauty and identity, the cultural and value-laden gang of three that formed the boundaries and determined the extent of women's visibility, influence, and importance. For the most part, they still are. We learn as girls that in ways both subtle and obvious, personal and political, our value as females is largely determined by how we look. As we enter womanhood, the pervasive power of this trinity is demonstrated again and again in how we are treated by the men we meet, the men we work for, the men who wield power, how we treat each other and, most of all, ourselves. For black women, the domination of physical aspects of beauty in women's definition and value render us invisible, partially erased, or obsessed, sometimes for a lifetime, since most of us lack the major talismans of Western beauty. Black women find themselves involved in a lifelong effort to self-define in a culture that provides them no positive reflection."<ref name=tws6nov14>{{cite news
  +
| author = Jill Nelson
  +
| title = Straight, No Chaser&mdash;How I Became a Grown-Up Black Woman&mdash; WHO'S THE FAIREST OF THEM ALL?
  +
| quote = As a girl and young woman, hair, body, and color were society's trinity in determining female beauty and identity... We learn as girls that in ways both subtle and obvious, personal and political, our value as females is largely determined by how we look.
  +
| publisher = New York Times
  +
| date = 1997
  +
| url = http://www.nytimes.com/books/first/n/nelson-straight.html
  +
| accessdate = 2009-11-06
  +
}}</ref>
  +
</blockquote>
   
  +
==Social effects of attractiveness==
In eastern parts of Asia, including [[Southeast Asia]], this preference for lighter skin remains prevalent [http://english.people.com.cn/200503/09/eng20050309_176167.html] (however, certain sub-cultures, such as the [[ganguro]] of [[Japan]], indicate preference for a darker-skinned ideal as a statement against mainstream Japanese standards of beauty). In East Asia in particular, fair skin is associated with youth, since skin darkens with exposure to the sun and aging. This conflation of youth and beauty is not exclusive to East Asia, and can be linked to the phenomenon of [[neoteny]]. Thus, it is hardly surprising that sales of skin whitening cosmetic products are popular in East Asia. This liking for fair skin however is not a recent development, and in China, for example, can be traced back to ancient drawings depicting women and goddesses with fair skin tones. In those periods, Chinese brides were often described and praised to suitors as being fair-skinned, a trait usually only associated with girls from royalty or nobility who could afford to stay indoors most of the time.
 
  +
When a person is seen as attractive or unattractive, assumptions are brought into play. Across cultures, what is beautiful is assumed to be good. Attractive people are assumed to be more extroverted, popular, and happy. However, this may be due to [[self-fulfilling prophecy]]; from a young age, attractive people receive more attention that helps them develop these characteristics.<ref name= "Cash">Cash, T.F; Gillen, B; & Burns, D.S; 1977</ref><ref name= "Clark">Clark, M.S; & Mills, J. (1979)</ref> But attractiveness varies by society; in ancient China, a "set of withered or amputated toes at the end of crippled feet, which were jammed into the smallest possible slipper," was attractive, so [[foot binding]] was practiced by confining young girls' feet in tightly bound shoes to prevent the feet from growing to normal size.<ref name=tws6nov02>{{cite news
  +
| author = JONATHAN E. BERMAN (letter to the editor)
  +
| title = Understand Female Genital Mutilation, Yes, but Don't Condone It
  +
| quote = The desired mark of beauty, put in plain language, was a set of withered or amputated toes at the end of crippled feet, which were jammed into the smallest possible slipper.
  +
| publisher = New York Times
  +
| date = November 30, 1993
  +
| url = http://www.nytimes.com/1993/11/30/opinion/l-understand-female-genital-mutilation-yes-but-don-t-condone-it-015393.html
  +
| accessdate = 2009-11-06
  +
}}</ref>
   
  +
Physical attractiveness can have various effects. A survey conducted by [[London Guildhall University]] of 11,000 people showed that those who subjectively describe themselves as physically attractive earn more income than others who would describe themselves as less attractive.<ref>http://www.cnn.com/2005/US/Careers/07/08/looks/ Do Pretty People Earn More from cnn.com</ref> People who described themselves as less attractive earned, on average, 13% less than those who described themselves as more attractive, while the penalty for being overweight was around 5%. It is important to note that other factors such as self-confidence may explain or influence these findings as they are based on self-reported attractiveness as opposed to any sort of objective criteria; however, as one's self-confidence and [[self-esteem]] are largely learned from how one is regarded by his/her peers while maturing, even these considerations would suggest a significant role for physical appearance. One writer speculated that "the distress created in women by the spread of unattainable ideals of female beauty" might possibly be linked to increasing incidents of [[Depression (mood)|depression]].<ref name=tws6nov18>{{cite news
====Other determinants of female beauty====
 
  +
| author = DANIEL GOLEMAN
Notwithstanding the aphorism ''[[beauty is in the eye of the beholder]]'', studies have shown that there are many universal or near-universal qualities which make women attractive. These qualities usually fit into one or more of three categories:
 
  +
| title = A Rising Cost Of Modernity: Depression
*Indicators of general good health
 
  +
| quote = Competing explanations range from a loss of beliefs in God or an afterlife that can buffer people against life's setbacks, to the stresses of industrialization, to the distress created in women by the spread of unattainable ideals of female beauty, to exposure to toxic substances.
*Indicators of reproductive fitness
 
  +
| publisher = New York Times
*Features which resemble those of infants or children, whose [[cuteness]] is appealing to most members of both genders.
 
  +
| date = December 8, 1992
  +
| url = http://www.nytimes.com/1992/12/08/science/a-rising-cost-of-modernity-depression.html
  +
| accessdate = 2009-11-06
  +
}}</ref>
   
  +
Some have proposed that discrimination against or prejudice towards others based on their appearance should be referred to as [[Lookism]].{{Citation needed|date=September 2008}}
Some notable determinants are:
 
[[Image:Angelina Jolie.jpg|thumb|right|Actress [[Angelina Jolie]]: well known for her prominent lips and luxuriant hair]]
 
* Symmetry of features
 
* Large, widely spaced eyes (seen as youthful)
 
* Clear complexion; 'healthy' skin (youthful)
 
* Contrasting colors and features: such as well-delineated eyebrows, dark lashes, dark eyes/light face or light eyes/dark face
 
* Symmetrical, white teeth: (non-universal; see [[Ohaguro]])
 
* Cheek [[dimple|dimple(s)]]
 
* Prominent [[Zygomatic bone|zygomas]] [cheek bones], especially with a blush of color
 
* Full [[breasts]] (non-universal)
 
* Long, thin legs with prominent calf muscles (non-universal; recent historical trend)
 
* Thick, vivid lips (youthful)
 
* Ovoid face, small chin, lack of facial hair
 
* Thick, long, "healthy" hair (youthful)
 
* High forehead
 
* Large, round buttocks (non-universal)
 
   
  +
One writer wondered whether free-market [[capitalism|capitalist systems]] encourage female beauty, based on the writer's speculation that in the days of the [[Soviet Union]], there had been no "market for female beauty" with fashion magazines and TV series which "depended upon beautiful women for high ratings" and few "men rich enough to seek out beautiful women and marry them."<ref name=tws6nov04/> So [[Russia]]n women began seeming to be more attractive after the end of [[communism]] and the switch to free markets with fancy clothes, cosmetics, and fashion magazines, according to this writer.<ref name=tws6nov04>{{cite news
== Historical variations ==
 
  +
| author = Megan McArdle
[[Image:autumn.jpg|thumb|right|180px|19th century North American artwork: note the prominent [[eyes]], small mouth (favored in some societies) and [[chin]], and [[neoteny|neotenic]] features (e.g. small hands and rounded cheeks)]]
 
  +
| title = Markets in everything
Human perceptions of attractiveness have differed between cultures and across historical periods. In [[Mediterranean]] societies such as [[Ancient Egypt]], men with muscular physiques were considered attractive as it was thought to be the natural state of the male body. However, being fat was considered more attractive, as it indicated that the person was rich enough to afford a lot of food and avoid physical labor.{{fact}} During the [[Middle Ages]] in Northern Europe, having tanned skin was considered deeply unattractive amongst men and women, as it was a sign that the person had to work outside in the fields.{{fact}} Consequently, rich men and women sought to maintain very pale skin (to the extent that they would completely cover their skin when outdoors). Traditionally, some [[Japan]]ese people dyed their teeth black ([[ohaguro]]). It was thought that the blacker the teeth are, the more beautiful; a view which died out in the early [[Meiji period]]. A similar phenomenon occurred in [[Renaissance]] Europe - [[sugar]] was very expensive and only the rich could afford it, thus serving sugary food become a major status symbol. Contemporary accounts reveal that people were aware of sugar's ability to rot the teeth, and as a result, many rich, fashion-conscious Renaissance people (particularly English women) took to deliberately blackening their teeth to prove how much sugar they could afford.{{fact}} In 19th-century [[Germany]], it was considered attractive to be somewhat overweight (again as a symbol of wealth), whilst young men often practiced [[academic fencing]] simply in order to gain facial scars, which were viewed as symbols of masculinity.{{fact}}
 
  +
| quote = To put it bluntly, in the Soviet Union there was no market for female beauty. No fashion magazines featured beautiful women, since there weren't any fashion magazines.
  +
| publisher = The Atlantic
  +
| date = 2008-01-29
  +
| url = http://meganmcardle.theatlantic.com/archives/2008/01/markets_in_everything_3.php
  +
| accessdate = 2009-11-06
  +
}}</ref> Beauty advertising in capitalist countries is big business and tends to use one of two approaches: "show the customer the bombshell they could be with the help of a certain makeup or diet", or "show the fearful consequences of declining: the horrible frizzy hair or monstrous pimples that will develop if you dare pass up a certain shampoo or face wash."<ref name=tws6nov17>{{cite news
  +
| author = Sarah Kliff
  +
| title = Reverse Marketology&mdash;Why health and beauty companies are telling us we'd be just fine without buying a thing
  +
| quote = Beauty and health advertising typically operates under two basic models: show the customer the bombshell they could be with the help of a certain makeup or diet, or show the fearful consequences of declining
  +
| publisher = Newsweek
  +
| date = Mar 24, 2008
  +
| url = http://www.newsweek.com/id/128822
  +
| accessdate = 2009-11-06
  +
}}</ref>
   
  +
Many have asserted that certain advantages tend to come to those who are perceived as being more attractive, including the ability to get better jobs and promotions; receiving better treatment from authorities and the [[legal system]]; having more choices in romantic partners and, therefore, more power in relationships; and marrying into families with more money.<ref name="Cash"/><ref name="Clark"/><ref name= "DeSantis">De Santis, A; and Kayson, W. A; 1999</ref>
===Variations in perceptions of male attractiveness===
 
At certain periods in history, emphasis has been focused on a particular area of the male body. In Renaissance Europe, the [[codpiece]], a popular fashion accessory, led to emphasis on the thighs, and fashion-conscious men strove to maintain muscular thighs. From the 16th to the late 18th-century, the popularity of [[stockings]] led to men striving to attain muscular [[calves]]. In more recent times, a growing acceptance of displaying large areas of flesh has led to appreciation focusing on developed [[pectoral]] muscles, [[biceps]] and [[triceps]], and [[abdominal]] muscles, which enjoyed popular appreciation in 1990s Western nations. Different societies generally have significantly different perceptions of male beauty:
 
   
  +
Both men and women use physical attractiveness as a measure of how 'good' another person is.<ref>[http://www.sensualism.com/beauty/attraction.html Science rewrites the rules of attraction]</ref>
* In [[pre-industrial]] societies, having a rotund (well-fed) physique and fair skin was attractive. Many [[cosmetics]], therefore, aimed to make the wearer paler. It is thought of as a symbol that the family was affluent enough to avoid manual labor in the field. In certain societies, such as [[Ancient Egypt]], this sentiment was shared.
 
* In [[industrialisation|industrial]] societies, having a pale body was considered unattractive, as it was a sign that the man worked in a [[factory]], and lived in dense, polluted urban areas with weakened sunlight. Being tanned and muscularly-defined instead of fat or undeveloped muscularly became attractive, as a symbol that the man lived in the countryside, which was far healthier than the cities, and performed "good honest" agricultural labor as opposed to working shifts in a factory. This view was not universal though. In 19th-century [[Germany]] for example, being fat was considered the ideal state of the male physique, as an indicator of wealth and freedom from manual labor.
 
* In [[post-industrial]] societies, being pale and/or fat or extremely thin is considered sickly and may be viewed as a sign that the person has little regard for his physical state or health. Having tanned skin is viewed as attractive in many cultures (predominantly Western), and is a potential sign that the person has had opportunity to travel or has significant enough leisure to develop such a tan, often a marker of socioeconomic status. Having a fit or muscular physique is considered highly attractive, as a sign that the person takes care of his body and health, and has the time, money, and self-discipline to frequent a [[gym]]. However, having especially large, highly developed muscles is viewed by some as unnatural, possibly indicating undesirable aggressiveness or obsession with one's appearance. In recent decades, a backlash against social stereotypes of male physical attractiveness has increased variation in physiques, hairstyles, etc, often as an expression of individuality in place of conformity to arbitrary stereotypes.
 
* For females across the world, regardless of culture, the one near-universal trait of attractiveness for a man to have is a V-shaped torso: a relatively narrow waist offset with broad shoulders. While some cultures prefer their males huskier and others leaner, the rule of a V-shaped torso generally holds true.{{fact}}
 
   
  +
Some researchers conclude that little difference exists between men and women in terms of [[sexual behavior]].<ref>Cowley, Geoffrey. "The Biology of beauty". ''Newsweek''. June 3, 1996</ref><ref>[http://www.psychdaily.com/article/613 Sexual atrractiveness predicted by voice attractiveness]</ref> [[Symmetry (physical attractiveness)|Symmetrical]] men and women have a tendency to begin to have [[sexual intercourse]] at an earlier age, to have more sexual partners, to engage in a wider variety of [[sexual activities]], and to have more [[one-night stand]]s. They are also prone to [[infidelity]] and are more likely to have [[open relationships]].<ref>Etcoff pp.50-53,185-187</ref>
==Social effects of attractiveness==
 
When a person is seen as attractive or unattractive, a whole set of assumptions are brought into play. Across cultures, what is beautiful is assumed to be good. Attractive people are assumed to be more extroverted, popular, and happy. There is truth in this &mdash; attractive people do tend to have these characteristics. However, this is probably due to [[self-fulfilling prophecy]]; from a young age, attractive people receive more attention that helps them develop positive characteristics<ref name= "Cash">Cash, T.F; Gillen, B; & Burns, D.S; 1977</ref> <ref name= "Clark">Clark, M.S; & Mills, J. (1979)</ref>.
 
   
  +
Symmetrical men and women are also best suited for their environment and have the most [[reproductive success]]. Therefore, their physical characteristics are most likely to be inherited by future generations.<ref>{{cite book | last = Rhodes | first = Gillian | coauthors = Zebrowitz, Leslie, A. | title = Facial Attractiveness - Evolutionary, Cognitive, and Social Perspectives | publisher = Ablex | year = 2002 | isbn = 1567506364}}</ref><ref>Edler R. J. "''Background Considerations to Facial Aesthetics''", (British) Journal of Orthodontics, Vol. 28, No. 2, June 2001, pp. 159-168.</ref><ref> Zaidel D. W., Aarde S. M., and Baig, K. "''Appearance of symmetry, beauty, and health in human faces''", Brain and Cognition 57(3):(2005) pp. 261-263.</ref><ref>[http://www.news.com.au/story/0,27574,25845304-36398,00.html Evolution producing more 'beautiful' women]</ref>
Physical attractiveness can have very real effects. A survey conducted by [[London Guildhall University]] of 11,000 people showed that those that subjectively describe themselves as physically attractive earn more than others that describe themselves as less attractive. Less attractive people earned, on average, 13% less than more attractive people, while the penalty for being overweight was around 5%. This can be viewed, however, as result of the increased self-confidence likely to be enjoyed by people who earn more than average.
 
   
  +
In the novel ''Skin Deep'' by Diana Wagman, a former topless waitress answers a classified ad seeking from a man wanting to learn about beauty; he asks her to wear a shapeless navy blue costume to hide her attractiveness during these discussions.<ref name=tws6nov15/> And the waitress discovers that it's difficult to separate her identity as a person from her physical appearance.<ref name=tws6nov15>{{cite news
Many have asserted that certain advantages tend to come to those that are perceived as being more attractive, including the ability to get better jobs and promotions, receiving better treatment from authorities and the [[legal system]], having more choices in romantic partners and, therefore, more power in relationships, and marrying into families with more money<ref name= "DeSantis">De Santis, A; and Kayson, W. A; 1999</ref> <ref name= "Cash">Cash, T.F; Gillen, B; & Burns, D.S; 1977</ref> <ref name= "Clark">Clark, M.S; & Mills, J. (1979)</ref>. Some even argue that the possession of a certain level of attractiveness (generally recognized as such) should be considered a form of [[privilege]], akin to that of [[social class]].
 
  +
| author = COURTNEY WEAVER
  +
| title = Not Pretty Enough&ndash;In this novel, a former topless waitress and a mysterious stranger agree that the beautiful are unafraid.
  +
| quote = Diana Wagman's ''Skin Deep'' &ndash; which, thankfully, is a highly intelligent debut that asks some very disturbing questions about the power of female beauty.
  +
| publisher = New York Times
  +
| date = October 26, 1997
  +
| url = http://www.nytimes.com/books/97/10/26/reviews/971026.26weavert.html
  +
| accessdate = 2009-11-06
  +
}}</ref> Columnist [[Maureen Dowd]] thought that the [[feminism|feminist movement]] would have changed the rules regarding beauty, but concluded after forty years that "the ideal of feminine beauty is more rigid and unnatural than ever" and she still felt imprisoned by the "tyranny of the girdled, primped ideal of the 50's."<ref name=tws6nov16/> She wrote: <blockquote>What I don't like now is that the young women rejecting the feminist movement are dressing alike, looking alike and thinking alike. The plumage is more colorful, the shapes are more curvy, the look is more plastic, the message is diametrically opposite - before it was don't be a sex object; now it's be a sex object - but the conformity is just as stifling.<ref name=tws6nov16>{{cite news
  +
| author = MAUREEN DOWD
  +
| title = What's a Modern Girl to Do?
  +
| quote = Keep thinking of yourself as a soft, mysterious cat... Men are fascinated by bright, shiny objects, by lots of curls, lots of hair on the head ... by bows, ribbons, ruffles and bright colors... Sarcasm is dangerous. Avoid it altogether.
  +
| publisher = New York Times
  +
| date = October 30, 2005
  +
| url = http://www.nytimes.com/2005/10/30/magazine/30feminism.html?pagewanted=print
  +
| accessdate = 2009-11-06
  +
}}</ref></blockquote>
   
  +
Beauty standards change with pop culture. <ref name=tws6nov08>{{cite news
Interestingly, cultures differ in the details of how attractive people are seen. In capitalist cultures that value individuality, attractive people are seen as assertive and strong, while in some more [[collectivistic]] Asian cultures, attractive people are seen as being more sensitive and understanding.{{fact}}
 
  +
| author = Liz Kelly
 
  +
| title = Friday List: Hot Geek Girls!
Both men and women use physical attractiveness as a measure of how 'good' another person is. Men often tend to value attractiveness more than women{{citation needed}}. In [[fMRI]] brain scans published in 2004 by [[Rutgers University]] evolutionary anthropologist [[Helen Fisher (anthropologist)|Helen Fisher]], in the early intense stages of falling in love, there were clear differences in male and female brains<ref name= "Fisher">Fisher, Helen. (2004)</ref>. Men, on average, tended to show more activity in two regions in the brain: one was associated with the integration of visual stimuli, and the second was with penile erection. Conversely, women in these early stages exhibited increased activity in several regions of the brain associated with memory recall. Fisher speculated the evolutionary source was in the need for females to identify males whose behavior over time suggested they would help the female raise her offspring.[http://www.salon.com/mwt/feature/2004/01/27/fisher/index.html] However, in terms of behavior, some studies suggest little difference between men and women. Symmetrical men and women begin to have sexual intercourse earlier, have more sexual partners, engage in a wider variety of sexual activities and have more [[casual sex]]. They are also prone to [[infidelity]] and are more likely to become [[swingers]] and to have [[open marriages]].(Etcoff pp.50-53,185-187)
 
  +
| quote = Or, are we stuck on a cookie cutter Barbie image of female beauty to appreciate cute quirky girls?
 
  +
| publisher = Washington Post
==Physical attractiveness and identity==
 
  +
| date = June 12, 2009
Aspects of physical atttractiveness are important in the development of personal identity.
 
  +
| url = http://voices.washingtonpost.com/celebritology/2009/06/07-week/
 
  +
| accessdate = 2009-11-06
{{main|Physical attractiveness and identity}}
 
  +
}}</ref>
 
 
==Physical attractiveness and psychological health==
 
Being or feeling physically unattractive is associated with low [[self-esteem]] and a number of psychological probles such as [[body dysmorphic disorder]]
 
{{Main|Physical attractiveness and psychological health}}
 
   
 
==See also==
 
==See also==
*[[Behavioral immune system]]
+
*[[Body proportions]]
*[[Body image]]
+
*[[Body shape]]
*[[Mate selection]]
+
*[[Erotic capital]]
  +
*[[Facial features]]
*[[Physical attractiveness stereotype]]
 
  +
*[[Female body shape]]
  +
*[[Human physical appearance]]
  +
*[[Interpersonal attraction]]
  +
*[[Sexual attraction]]
  +
*[[Sexual fetishes]]
   
 
==Notes==
 
==Notes==
  +
{{Reflist|2}}
<div class="references-small">
 
<references />
 
</div>
 
   
 
==References and bibliography==
 
==References and bibliography==
 
<div class="references-small">
 
<div class="references-small">
  +
*Barber, N. (1995). [http://www.andrew.cmu.edu/user/lkellner/Research%20Methods/The%20evolutionary%20psychology%20of%20physical%20attractiveness-%20Sexual%20selection%20and%20human%20morphology.pdf The evolutionary psychology of physical attractiveness: Sexual selection and human morphology.] ''Ethology and Sociobiology'', 16, 395-424.
 
  +
*Buss, D. M. (1985). Human mate selection. American Scientist, 73, 47-51.
* Feinberg DR, Jones BC, Law Smith MJ, Moore FR, DeBruine LM, Cornwell RE, Hillier SG, Perrett DI. Horm Behav. 2006 Feb;49(2):215-22. Epub 2005 Aug 1.
 
  +
*Buss, D. M. (1992). Do women have evolved preferences for men with resources? Ethology and Sociobiology, 12, 401-408.
* Ellen Berscheid and Harry T. Reis. "Attraction and Close Relationships". In Daniel T. Gilbert, Susan T. Fiske, and Gardner Lindzey, editors, ''Handbook of Social Psychology'', pages 193-281. New York: McGrawHill, 1998.
 
  +
*{{cite book |last=Buss |first=David |title=The Evolution of Desire|origyear=1994|format=hardcover |edition=second |year=2003|publisher=Basic Books |location=New York |pages= |chapter= }}
* Harper, B. "Beauty, Statute and the Labour Market: A British Cohort Study", ''Oxford Bulletin of Economics and Statistics'', 62, December 2000, pp773-802. [http://www.shortsupport.org/News/0301.html Press release and summary]
 
  +
*Buss, D. M., & Barnes, M. (1986). Preferences in human mate selection. [[Journal of Personality and Social Psychology]], 50, 559-570.
* Fink, B. & Penton-Voak, I.S. (2002). Evolutionary Psychology of Facial Attractiveness. Current Directions in Psychological Science, 11(5). 154-158.
 
  +
*Cash, T.F; Gillen, B; & Burns, D.S; (1977) "Sexism and 'beautyism' in personnel consultant decision making." ''Journal of Applied Psychology'', 62, 301-310.
* Grammer, K., Fink, B., Møller, A.P. & Thornhill, R. (2003). Darwinian Aesthetics: Sexual Selection and the Biology of Beauty. Biological Reviews, 78(3), 385-407.
 
  +
*Clark, M.S; & Mills, J. (1979) "Interpersonal attraction in exchange and communal relationships." ''[[Journal of Personality and Social Psychology]]'', 37, 12-24.
* Fisher, Helen. (2004) ''Why We Love : The Nature and Chemistry of Romantic Love'', Henry Holt and Co.,
 
* Cash, T.F; Gillen, B; & Burns, D.S; (1977) "Sexism and 'beautyism' in personnel consultant decision making." ''Journal of Applied Psychology'', 62, 301-310.
+
*Cunningham, M.R. (1990) "What do women want." ''Journal of personality & social psychology'', 59, 61-72.
* Clark, M.S; & Mills, J. (1979) "Interpersonal attraction in exchange and communal relationships." ''Journal of Personality and social psychology'', 37, 12-24.
+
*Cunningham, M.R.; Roberts, A.R.; Barbee, A. P.; Duren P.B.; & Wu, C.H.; (1995) "Their ideas of beauty are, on the whole, the same as ours: Consistency and Variability in the cross cultural perception of female physical attractiveness". ''Journal of Personality & social psychology'', 68, 261 - 279.
  +
*De Santis, A.; and Kayson, W. A.; (1999) "Defendants charactersitics of attractiveness, race, & sex and sentencing decisions." ''Psychological reports'', 81. 679 - 683.
* Cunningham, M.R. (1990) "What do women want." ''Journal of personality & social psychology'', 59, 61-72.
 
  +
*Ellen Berscheid and Harry T. Reis. "Attraction and Close Relationships". In Daniel T. Gilbert, Susan T. Fiske, and Gardner Lindzey, editors, ''Handbook of Social Psychology'', pages 193-281. New York: McGrawHill, 1998.
* Singh, D; (1993) "Adaptive significance of female physical attractiveness: role of waist - to - hip ratio". ''Journal of personality and social psychology'', 65, 293 - 307
 
  +
*[[Nancy Etcoff|Etcoff, Nancy]] (1996) ''Survival of the Prettiest:the science of beauty'', New York, Anchor Books ISBN 0385-47942-5
* Cunningham, M.R; Roberts, A.R; Barbee, A. P; Duren P.B; & Wu, C.H; (1995) "Their ideas of beauty are, on the whole, the same as ours: Consistency and Variability in the cross cultural perception of female physical attractiveness". ''Journal of Personality & social psychology'', 68, 261 - 279.
 
* De Santis, A; and Kayson, W. A; (1999) "Defendants charactersitics of attractiveness, race, & sex and sentencing decisions." ''Psychological reports'', 81. 679 - 683.
+
*Fanzio, S. L., & Herzog, M. E. (1987). Judging physical attractiveness: What body aspects do we use? [[Personality and Social Psychology Bulletin]], 13, 19-33.
  +
*Feinberg DR, Jones BC, Law Smith MJ, Moore FR, DeBruine LM, Cornwell RE, Hillier SG, Perrett DI. Horm Behav. 2006 Feb;49(2):215-22. Epub August 1, 2005.
*Lerner, R.M. and Karabenick, S, (1974) Physical attractiveness, body attitudes and self-concept in late adolescents, Journal of Youth and Adolescence 3: 7-16.
 
  +
*Fink, B. & Penton-Voak, I.S. (2002). Evolutionary Psychology of Facial Attractiveness. Current Directions in Psychological Science, 11(5). 154-158.
* Pierce C. A. (1996) Body Height and Romantic Attraction: A Meta-Analytic Test of the Male-Taller Norm, Social Behavior and Personality,24 (2), 143-150
 
  +
*Fisher, Helen. (2004) ''Why We Love: The Nature and Chemistry of Romantic Love'', Henry Holt and Co.,
* Rikowski, A., & Grammer, K. (1999). Human body odour, symmetry and attractiveness Proceedings. of the Royal Society of London, Series B, 266, 869-874.
 
  +
*Furnham, Adrian, Melanie Dias, and Alastair McClelland (1998) The role of body weight, waist-to-hip ratio, and breast size in judgments of female attractiveness. Sex Roles 39:311-26.
* Buss, D. M. (1994). The evolution of desire: Strategies of human mating. New York: Basic Books.
 
  +
*Grammer, K., Fink, B., Møller, A.P. & Thornhill, R. (2003). Darwinian Aesthetics: Sexual Selection and the Biology of Beauty. Biological Reviews, 78(3), 385-407.
* Barber, N. (1995). [http://www.andrew.cmu.edu/user/lkellner/Research%20Methods/The%20evolutionary%20psychology%20of%20physical%20attractiveness-%20Sexual%20selection%20and%20human%20morphology.pdf The evolutionary psychology of physical attractiveness: Sexual selection and human morphology.] ''Ethology and Sociobiology'', 16, 395-424.
 
  +
*Harper, B. "Beauty, Statute and the Labour Market: A British Cohort Study", ''Oxford Bulletin of Economics and Statistics'', 62, December 2000, pp773–802. [http://www.shortsupport.org/News/0301.html Press release and summary]
* Fanzio, S. L., & Herzog, M. E. (1987). Judging physical attractiveness: What body aspects do we use? Personality and Social Psychology Bulletin, 13, 19-33.
 
  +
*Hughes, S.M., & Gallup, G.G. (2003). Sex differences in morphological predictors of sexual behavior. Shoulder to hip and waist to hip ratios. Evolution and Human Behavior, 24(3), 173-178.
* Pawlowski B, Dunbar RI, Lipowicz A (2000) Evolutionary fitness: tall men have more reproductive success;Nature,13 Jan 2000, n. 403 (6766):156
 
  +
*Kasser, T. and Sharma, Y. S. (1999). Reproductive freedom, educational equality, and females' preference for resource acquisition characteristics in mates. Psychological Science, 10: 374-377.
* Furnham, Adrian, Melanie Dias, and Alastair McClelland (1998) The role of body weight, waist-to-hip ratio, and breast size in judgments of female attractiveness. Sex Roles 39:311-26.
 
  +
*Katch, F. I. (1993). The body profile analysis system (BPAS) to estimate ideal body size and shape: Application to ballet dancers and gymnasts. World Review of Nutrition and Dietetics, 71, 69-83.
* Tovee MJ, Reinhardt S, Emery JL, Cornelissen PL. (1998) Optimum body-mass index and maximum sexual attractiveness. Lancet; 352(9127):548
 
  +
*Pawlowski B, Dunbar RI, Lipowicz A (2000) Evolutionary fitness: tall men have more reproductive success;Nature,13 January 2000, n. 403 (6766):156
* Katch, F. I. (1993). The body profile analysis system (BPAS) to estimate ideal body size and shape: Application to ballet dancers and gymnasts. World Review of Nutrition and Dietetics, 71, 69-83.
 
  +
*Pierce C. A. (1996) Body Height and Romantic Attraction: A Meta-Analytic Test of the Male-Taller Norm, Social Behavior and Personality,24 (2), 143-150
* Buss, D. M. (1992). Do women have evolved preferences for men with resources? Ethology and Sociobiology, 12, 401-408.
 
  +
*Rikowski, A., & Grammer, K. (1999). Human body odour, symmetry and attractiveness Proceedings. of the Royal Society of London, Series B, 266, 869-874.
* Kasser, T. and Sharma, Y. S. (1999). Reproductive freedom, educational equality, and females' preference for resource acquisition characteristics in mates. Psychological Science, 10: 374-377.
 
* Buss, D.M., & Barnes, M. (1986). Preferences in human mate selection. Journal of Personality and Social Psychology, 50, 559-570.
+
*Singh, D. (1995). Female judgment of male attractiveness and desirability for relationships: Role of waist-to-hip ratio and financial status. [[Journal of Personality and Social Psychology]], 69(6), 1089-1101.
  +
*Singh, D; (1993) "Adaptive significance of female physical attractiveness: role of waist - to - hip ratio". ''[[Journal of Personality and Social Psychology]]'', 65, 293 - 307
* Hughes, S.M., & Gallup, G.G. (2003). Sex differences in morphological predictors of sexual behavior. Shoulder to hip and waist to hip ratios. Evolution and Human Behavior, 24(3), 173-178.
 
  +
*Tovee MJ, Reinhardt S, Emery JL, Cornelissen PL. (1998) Optimum body-mass index and maximum sexual attractiveness. Lancet; 352(9127):548
* Buss, D. M. (1985). Human mate selection. American Scientist, 73, 47-51.
 
  +
*Waynforth, D. (2001) Mate Choice Trade-offs and Women's Preference for Physically Attractive Men. Human Nature 12:207-219.
* Singh, D. (1995). Female judgment of male attractiveness and desirability for relationships: Role of waist-to-hip ratio and financial status. Journal of Personality and Social Psychology, 69(6), 1089-1101.
 
* Waynforth, D. (2001) Mate Choice Trade-offs and Women's Preference for Physically Attractive Men. Human Nature 12:207-219.
 
* Etcoff, Nancy (1996) ''Survival of the Prettiest:the science of beauty'', New York , Anchor Books
 
 
</div>
 
</div>
 
==See also==
 
*[[Human physical appearance]]
 
*[[Beauty]]
 
*[[Cosmetics]]
 
*[[Cuteness]]
 
*[[Fluctuating asymmetry]]
 
*[[Facial dominance]]
 
*''[[Kawaii]]'' (a [[Japan]]ese cultural concept of cuteness)
 
*[[Lookism]]
 
*[[Sexual attraction]]
 
*[[Sexual selection]]
 
*[[Semiotics of Ideal Beauty]]
 
*[[Supermodel]]
 
   
 
==External links==
 
==External links==
  +
*{{cite web
  +
|url=http://www.world-science.net/exclusives/071222_beauty.htm
  +
|title=Science gives beauty some of its mystery back—for now
  +
|date=December 22, 2007
  +
|publisher=world-science.net
  +
|accessdate=2008-04-29}}
  +
*[http://www.livescience.com/strangenews/080610-bikini-effect.html The Bikini Effect Makes Men Impulsive]
  +
*[http://www.uexpress.com/focusonthefamily/index.html?uc_full_date=20010729 It's Not Always Smooth Sailing For The Physically Attractive]
   
  +
{{Aesthetics navigation}}
*[http://www.beautyanalysis.com Marquardt Beauty Analysis]
 
*[http://www.gnxp.com/MT2/beauty.pdf Eurasian Attractiveness Study] (PDF)
 
*[http://www.faceresearch.org/ FaceResearch] &ndash; Up-to-date scientific research and online studies on facial attractiveness
 
*[http://www.lookism.info/ www.lookism.info] critical page about beauty standards
 
*[http://www.onaantrekkelijk.be English and Dutch background information about physical attractiveness]
 
*[http://repositories.cdlib.org/ucsc_econ_seminar/winter2005/3/ What makes you click? An Empirical Analysis of Online Dating] (includes detailed statistics about appearance preferences)
 
   
  +
{{DEFAULTSORT:Physical Attractiveness}}
[[Category:Aesthetics]]
 
[[Category:Human appearance]]
+
[[Category:Physical attractiveness|*]]
[[Category:Human behavior]]
+
[[Category:Social psychology]]
 
[[Category:Human sexuality]]
 
[[Category:Human sexuality]]
  +
[[Category:Physical attractiveness]]
 
  +
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File:Adonis3.jpg

Adonis restored and completed by François Duquesnoy, formerly in the collection of Cardinal Mazarin (Louvre Museum).

File:Venus de Milo Louvre Ma399 n4.jpg

Venus de Milo on display at the Louvre

Physical attractiveness is the perception of the physical traits of an individual human person as aesthetically pleasing or beautiful, and can include various implications such as sexual attractiveness and physique. What is considered physically attractive is dependent on three factors: universal perceptions common to all human cultures, cultural and social aspects and individual subjective preferences. Despite universally held perceptions of beauty in both sexes, males tend to place significantly higher value on physical appearance in a partner than women do.[1][2] This can be explained by evolutionary psychology as a consequence of ancestral humans who selected partners based on secondary sexual characteristics, as well as general indicators of fitness (for example, symmetrical features) enjoying greater reproductive success as a result of higher fertility in those partners, although a male's ability to provide resources for offspring was likely signaled less by physical features.[1] This is because the most prominent indicator of fertility in women is youth, while the traits in a man that enhance reproductive success are proxies for his ability to accrue resources and protect.[3] There appear to be universal standards regarding attractiveness both within and across cultures and ethnic groups.[4]

Physical attractiveness can have a significant effect on how people are judged, in terms of employment or social opportunities, friendship, sexual behavior, and marriage.[5] In many cases, humans attribute positive characteristics, such as intelligence and honesty, to attractive people without consciously realizing it.[6] In certain instances, physical attractiveness is distinct from sexual attraction; humans may regard the young as attractive for various reasons, for example, but without sexual attraction.

Determinants of male physical attractiveness

Facial features

Studies have shown that ovulating heterosexual women and gay men prefer faces with masculine traits associated with increased testosterone, such as heavy brows, wide jaws, and broad cheekbones. Women who are in the late luteal or early follicular phases of the menstrual cycle (or those taking hormonal contraception) do not prefer masculine male faces.[7][8][9] These are suggested to be a reliable indication of good health, or, alternatively, that dominant- and masculine-looking males are more likely to achieve high status.[10] However, the correlation between attractive facial features and health has been questioned.[11] Also, females tend to prefer different facial traits in short-term and long-term partners, and sociocultural factors, such as self-perceived attractiveness, status in a relationship and degree of gender-conformity, have been reported to play a role in female preferences for male faces.[12]

V-shaped torso and muscularity

The mesomorphic physique of a slim waist, broad shoulders and muscular chest are often found to be attractive.[13] A near-universal sexually attractive feature of a man is a v-shaped torso: a relatively narrow waist offset with broad shoulders. While some cultures prefer their males huskier and others leaner, the rule of a v-shaped torso generally holds true. Consistently, men with a waist-to-shoulder ratio of 0.75 or lower are viewed as considerably more attractive than men with more even waists and shoulders.[14] A degree of hirsuteness and a waist-to-shoulder ratio of 0.6 is often preferred, when combined with a mesomorphic physique.[15]

A normal level of the hormone testosterone is a possible indicator of good sexual health. In the absence of normal testosterone levels, a man may have reduced height and muscularity.

Height and erect posture

Females' sexual attraction towards males is sometimes partly determined by the height of the man.[16] Height in men is associated with status in many cultures, which is beneficial to women romantically involved with them. This preference may have been passed on genetically.[17] As a corollary, shorter men may be viewed as less attractive, all other things being equal, for casual and intended long-term relationships. One study conducted of women's personal ads support the existence of this preference; the study found that in ads requesting height in a mate, 80 percent requested a height of 6 feet or taller.[17] However, this percentage was only of ads specifying height, and therefore possibly self-selected and/or biased by a third factor such as female height.

Additionally, women seem more receptive to an erect posture than men, though both prefer it as an element of beauty; this fact appears correlated to the preference for males who demonstrate confidence, physical strength, and a powerful bearing.[17]

Cosmopolitan Magazine published an article suggesting that women are most attracted to men who are 1.1 times their own height. The article also argued, on the basis of a survey of their readers, that women are statistically more likely to be attracted to men of average height when looking for long-term commitment, while the opposite is true when a short-term relationship is intended. In addition, the article claimed that women may have these different preferences for height depending on the phase of their menstrual cycle at the time.[18] While women usually desire men to be at least the same height as themselves or taller, several other factors also determine male attractiveness, and the male-taller norm is not universal.[19]

Hairiness

Studies based in California, New Zealand, and China have shown that women rate men with no body hair as most attractive, and that attractiveness ratings decline as hirsutism increases.[20][21] Another study found a moderate amount of trunk hair was most attractive, to the sample of British and Sri Lankan women.[15]

Variability in preferences

It has been shown that women prefer more masculine men during the fertile period of the menstrual cycle and more feminine men during other parts of the cycle.[22] This distinction supports the sexy son hypothesis, which posits that it is evolutionarily advantageous for women to select potential fathers who are traditionally masculine rather than the best caregivers.[23] Masculine facial features are characterized by a prominent chin, strong brow, a strong nose, pronounced mouth and lips, a high forehead[citation needed] and a prominent lower jaw whereas feminine features are less pronounced. According to one study, men with facial scars are more attractive to Western women seeking short-term relationships; this may be due to the perception that facial scars are a symbol of high testosterone and masculinity.[24]

Determinants of female physical attractiveness

File:Maudgonne.jpg

The beauty of Maud Gonne (pictured here ca. 1900) was enough to drive the poet William Butler Yeats half mad.

Features such as a symmetrical face, full lips, and low waist-hip ratio are commonly considered physically attractive when part of a female, because they are thought to indicate physical health and high fertility to a potential mate. The determinants of female physical attractiveness include those aspects that display health and fitness for reproduction and sustenance. These include correlates of fertility such as youth,[25] waist-hip ratio,[26] breast size,[27] breast symmetry,[28] body mass proportion[29] and facial symmetry.[30][31] Though it has been said that facial attractiveness and symmetry signal good health, it has been questioned and said not to be highly related to good health.[32]

Facial alignment

In a study by University of Louisville psychologist Michael Cunningham, dimensions and proportions of what was regarded as attractive emerged with remarkable consistency. The ideal attractive female face featured "eye width that is three-tenths the width of the face at the eyes' level; chin length, one-fifth the height of the face; distance from the center of the eye to the bottom of the eyebrow, one-tenth the height of the face; the height of the visible eyeball, one-fourteenth the height of the face; the width of the pupil, one-fourteenth the distance between the cheekbones; and the total area for the nose, less than 5 percent of the area of the face."[33] Very small differences mattered; for example, "the ideal mouth was half or 50 percent the width of the face at mouth level; if that percentage varied "by as little at 10 points," the face was rated as less attractive.[33] The study found the "beauty of the female face ... is mathematically quantifiable."[33]

Desired traits were large female eyes, small chin and nose, and these "infantlike features draw out in them the same caretaking response a baby would–they make a woman seem cute and adorable."[33] Further, high wide cheekbones and narrow cheeks are "signs that a woman has reached puberty" and "high eyebrows, dilated pupils and wide smile" signal excitement and sociability.[33] One psychologist speculated there were two opposing principles of female beauty: prettiness and rarity. So average, symmetrical features is one ideal, while unusual, stand-out features is another.[34]

Signals of youth

Because female fecundity typically declines after the late twenties, youth is an important aspect of physical attractiveness.[35] One study across 37 cultures showed men desire, on average, a woman 2.5 years younger than themselves for a wife, with men in Nigeria and Zambia at the far extreme, desiring their wives to be 6.5 to 7.5 years younger. As men age, they also desire a larger age gap from their mates.[25] The reasons for this preference are currently debated.

This preference for youth has also led to a preference of neotenic and youthful-appearing features. High, firm breasts,[36][37] fair or long and lustrous hair (or a combination of the three),[25][36][38][39][40] full red lips,[41][42][43] clear smooth skin, and clear eyes, are viewed as attractive in women.[25]

Breast size

Full breasts may be attractive to men in Western societies because women with higher breast to under-breast ratios typically have higher levels of the sex hormone, estradiol, which promotes fertility.[44] Larger breasts also display the aging process more noticeably, hence they are a relatively reliable indicator of long-term fertility.[45]

Proportion of body mass to body structure

File:Get fat3.jpg

Social ideals of body proportions can change. This 1895 advertisement promotes a weight gain product.

The Body Mass Index (BMI) is another important universal determinant to the perception of beauty.[29] The BMI refers to the proportion of the body mass to the body structure. However, the optimal body proportion is interpreted differently in various cultures. The Western ideal considers a slim and slender body mass as optimal while many historic cultures consider an embonpoint or plump body-mass as appealing.[46][47] Men do not appear to have evolved to hold a particular build as more attractive, but rather to be drawn to whichever build associates with social status.[47]

In the United States, women overestimate men's preferences for thinness in a mate. In one study, American women were asked to choose what their ideal build was and what they thought the build most attractive to men was. Women chose slimmer than average figures for both choices, though when American men were independently asked to choose the female build most attractive to them, they (the men) chose figures of average build, indicating that women may be misled as to how thin men prefer women to be.[47] Some speculate that thinness as a beauty standard is one way in which women judge each other.[34] A reporter asked: "Why do women suffer to look like skeletons even when men don’t want them to?" and wondered whether "women's aesthetic judgments are so influenced by other women."[34] The reporter surmised that thinness is prized among women as a "sign of independence, strength and achievement."[34] Some blame the fashion industry from pushing an "unnatural thinness" with "waiflike models who paraded down the catwalk" and that these unattainable and dangerous examples of slimness could be harmful to young, impressionable women.[48] There is speculation that some beauty standards for thinness are harmful to women since they encourage extreme dieting; in one instance, a Ralph Lauren advertisement of a model was digitally altered to make her hips appear thinner than her head, and the distorted image caused controversy about whether the thin-beauty standard was false and harmful.[49]

The attraction for a proportionate body also influences an appeal for erect posture.[50]

Waist-hip ratio

Main article: waist-hip ratio

Notwithstanding wide cultural differences in preferences for female build, scientists have discovered that the waist-hip ratio (WHR) of any build is very strongly correlated to attractiveness across cultures.[47] Women with a 0.7 WHR (waist circumference that is 70% of the hip circumference) are usually rated as more attractive by men from European cultures. Such diverse beauty icons as Jessica Alba,[51][52] Marilyn Monroe, Salma Hayek, Sophia Loren, and the Venus de Milo all have ratios around 0.7.[53] In other cultures, preferences vary,[54] ranging from 0.6 in China,[55] to 0.8 or 0.9 in parts of South America and Africa,[56][57][58] and divergent preferences based on ethnicity, rather than nationality, have also been noted.[59][60] The hourglass shape characterized by a waist-to-hip ratio of 0.7 has been described as attractive.[61]

Height

Most men exhibit a preference for females of shorter physical stature than themselves.[62][63] Women .7 to 1.7 standard deviations below the mean in height have been reported to be the most reproductively successful. One explanation for this observation is that since most men demonstrate a preference for women shorter than themselves, being shorter allows a woman access to a larger potential dating pool.[62] However, in some non-Western cultures, height is irrelevant in choosing a mate; this indicates that the Western tendency for men to prefer women shorter than themselves is sociocultural in nature.[64]

Prototypicality as beauty

See also: Koinophilia
See also: Averageness

Besides biology and culture, there are other factors determining physical attractiveness. The more common features a face bears, the more highly it is usually judged to be attractive. This may be a result of the familiarity of common facial features, an example of the mere exposure effect. When many faces are combined into a composite image (through computer morphing), people usually view the resulting image as more familiar, attractive, and beautiful than the faces that were combined to make the composite.[65]

One interpretation is that this shows an inherent human preference for prototypicality. That is, the resultant face emerges with the salient features shared by most faces, and hence becomes the prototype. The prototypical face and features is therefore perceived as symmetrical and familiar. This may reveal an "underlying preference for the familiar and safe over the unfamiliar and potentially dangerous."[30] However, critics of this interpretation point out that compositing computer images also has the effect of removing skin blemishes such as scars, and generally softens sharp facial features.

Classical conceptions of beauty are essentially a celebration of this "prototypicality." This may show the importance of prototypicality in the judgment of beauty, and also explain the emergence of similarity of the perception of attractiveness within a community or society, which shares a gene pool.

Skin tone

In his foreword to Peter Frost's 2005 Fair Women, Dark Men, University of Washington sociologist Pierre L. van den Berghe writes: "Although virtually all cultures express a marked preference for fair female skin, even those with little or no exposure to European imperialism, and even those whose members are heavily pigmented, many are indifferent to male pigmentation or even prefer men to be darker."[66] A consequence of this is that, since higher-ranking men get to marry the more attractive women, the upper classes of a society generally tend to develop a lighter complexion than the lower classes by sexual selection (see also Fisherian runaway).[67]

In eastern parts of Asia, including Southeast Asia, a preference for lighter skin remains prevalent.[citation needed] In East Asia in particular, fair skin is associated with beauty and youth, since skin darkens with exposure to the sun and aging. This conflation of youth and beauty is not exclusive to East Asia, and can be linked to the phenomenon of neoteny. Thus, skin whitening cosmetic products are popular in East Asia. A preference for fair skin however is not a recent development, and in China, for example, can be traced back to ancient drawings depicting women and goddesses with fair skin tones. While in Malaysia, up to 48% of Malaysian women use skin whitening productsTemplate:Citation Needed. Some Asian women, trying to conform to a Western beauty standard, have plastic surgery known as blepharoplasty to alter their eyelids to make their eyes "appear fuller, less slanted, more Western."[68] A reporter found plastic surgery was booming in South Korea as a result and wrote "Korea’s standard for beauty is this: the more Western you look, the better."[68]

The perception of beauty can be influenced by racial stereotypes about skin color; the African American journalist Jill Nelson wrote that "to be both prettiest and black was impossible"[69] and elaborated:

"As a girl and young woman, hair, body, and color were society's trinity in determining female beauty and identity, the cultural and value-laden gang of three that formed the boundaries and determined the extent of women's visibility, influence, and importance. For the most part, they still are. We learn as girls that in ways both subtle and obvious, personal and political, our value as females is largely determined by how we look. As we enter womanhood, the pervasive power of this trinity is demonstrated again and again in how we are treated by the men we meet, the men we work for, the men who wield power, how we treat each other and, most of all, ourselves. For black women, the domination of physical aspects of beauty in women's definition and value render us invisible, partially erased, or obsessed, sometimes for a lifetime, since most of us lack the major talismans of Western beauty. Black women find themselves involved in a lifelong effort to self-define in a culture that provides them no positive reflection."[69]

Social effects of attractiveness

When a person is seen as attractive or unattractive, assumptions are brought into play. Across cultures, what is beautiful is assumed to be good. Attractive people are assumed to be more extroverted, popular, and happy. However, this may be due to self-fulfilling prophecy; from a young age, attractive people receive more attention that helps them develop these characteristics.[70][71] But attractiveness varies by society; in ancient China, a "set of withered or amputated toes at the end of crippled feet, which were jammed into the smallest possible slipper," was attractive, so foot binding was practiced by confining young girls' feet in tightly bound shoes to prevent the feet from growing to normal size.[72]

Physical attractiveness can have various effects. A survey conducted by London Guildhall University of 11,000 people showed that those who subjectively describe themselves as physically attractive earn more income than others who would describe themselves as less attractive.[73] People who described themselves as less attractive earned, on average, 13% less than those who described themselves as more attractive, while the penalty for being overweight was around 5%. It is important to note that other factors such as self-confidence may explain or influence these findings as they are based on self-reported attractiveness as opposed to any sort of objective criteria; however, as one's self-confidence and self-esteem are largely learned from how one is regarded by his/her peers while maturing, even these considerations would suggest a significant role for physical appearance. One writer speculated that "the distress created in women by the spread of unattainable ideals of female beauty" might possibly be linked to increasing incidents of depression.[74]

Some have proposed that discrimination against or prejudice towards others based on their appearance should be referred to as Lookism.[citation needed]

One writer wondered whether free-market capitalist systems encourage female beauty, based on the writer's speculation that in the days of the Soviet Union, there had been no "market for female beauty" with fashion magazines and TV series which "depended upon beautiful women for high ratings" and few "men rich enough to seek out beautiful women and marry them."[75] So Russian women began seeming to be more attractive after the end of communism and the switch to free markets with fancy clothes, cosmetics, and fashion magazines, according to this writer.[75] Beauty advertising in capitalist countries is big business and tends to use one of two approaches: "show the customer the bombshell they could be with the help of a certain makeup or diet", or "show the fearful consequences of declining: the horrible frizzy hair or monstrous pimples that will develop if you dare pass up a certain shampoo or face wash."[76]

Many have asserted that certain advantages tend to come to those who are perceived as being more attractive, including the ability to get better jobs and promotions; receiving better treatment from authorities and the legal system; having more choices in romantic partners and, therefore, more power in relationships; and marrying into families with more money.[70][71][77]

Both men and women use physical attractiveness as a measure of how 'good' another person is.[78]

Some researchers conclude that little difference exists between men and women in terms of sexual behavior.[79][80] Symmetrical men and women have a tendency to begin to have sexual intercourse at an earlier age, to have more sexual partners, to engage in a wider variety of sexual activities, and to have more one-night stands. They are also prone to infidelity and are more likely to have open relationships.[81]

Symmetrical men and women are also best suited for their environment and have the most reproductive success. Therefore, their physical characteristics are most likely to be inherited by future generations.[82][83][84][85]

In the novel Skin Deep by Diana Wagman, a former topless waitress answers a classified ad seeking from a man wanting to learn about beauty; he asks her to wear a shapeless navy blue costume to hide her attractiveness during these discussions.[86] And the waitress discovers that it's difficult to separate her identity as a person from her physical appearance.[86] Columnist Maureen Dowd thought that the feminist movement would have changed the rules regarding beauty, but concluded after forty years that "the ideal of feminine beauty is more rigid and unnatural than ever" and she still felt imprisoned by the "tyranny of the girdled, primped ideal of the 50's."[87] She wrote:

What I don't like now is that the young women rejecting the feminist movement are dressing alike, looking alike and thinking alike. The plumage is more colorful, the shapes are more curvy, the look is more plastic, the message is diametrically opposite - before it was don't be a sex object; now it's be a sex object - but the conformity is just as stifling.[87]

Beauty standards change with pop culture. [88]

See also

Notes

  1. 1.0 1.1 Buss, David [1994] (2003). The Evolution of Desire (hardcover), second, 57, 58, 60–63, New York: Basic Books.
  2. includeonly>Template error: argument title is required.
  3. includeonly>Abigail Trafford, Andrew Cherlin. "Second Opinion: Men's Health & Marriage", Washington Post, Mar. 6, 2001. Retrieved on 2009-11-06. “The major reason for the imbalance between men and women in the later decades of life is because men tend to marry younger women as they get older.”
  4. Maxims or Myths of Beauty? A meta-analytic and theoretical review," J.H. Langlois, L. Kalakanis, A.J. Rubenstein, A. Larson, M. Hallam, & M. Smoot, Psychological Bulletin, 2000, 126, 390-423.
  5. Lorenz, Kate. (2005). "Do Pretty People Earn More?" www.CNN.com.
  6. Dion, K., Berscheid, E., Walster, E. (1972). "What is beautiful is good." Journal of Personality and Social Psychology, 24(3), 285-290.
  7. The evolutionary psychology of facial beauty. Rhodes G. Annu Rev Psychol. 2006;57:199-226.
  8. Glassenberg, AN, Feinberg, DF, Jones, BC, Little, AC, Debruine, LM.(2009) Sex-Dimorphic Face Shape Preference in Heterosexual and Homosexual Men and Women. Arch Sex Behavior. (http://www.ncbi.nlm.nih.gov/pubmed/19830539)
  9. Perrett, D. I., Lee, K. J., Penton-Voak, I. S., Rowland, D. R., Yoshikawa, S., Burt, D. M., Henzi, S. P., Castles, D. L. & Akamatsu, S. (1998). Effects of sexual dimorphism on facial attractiveness. Nature, 394, 884-887. http://www.nature.com/nature/journal/v394/n6696/full/394884a0.html
  10. Male facial appearance signals physical strength to women. Fink B, Neave N, Seydel H. Am J Hum Biol. 2007 Jan-Feb;19(1):82-7.
  11. Does sexual dimorphism in human faces signal health? Rhodes G, Chan J, Zebrowitz LA, Simmons LW. Proc Biol Sci. 2003 Aug 7;270 Suppl 1:S93-5.
  12. Psychobiology of facial attractiveness. Cellerino A. J Endocrinol Invest. 2003;26(3 Suppl):45-8.
  13. Physical attractiveness: The influence of selected torso parameters" in Archives of Sexual Behavior Volume 10, No 1 1981.
  14. http://www.timesonline.co.uk/tol/news/uk/article855409.ece Women seduced by ‘V man’ with a matted chest from www.timesonline.com.
  15. 15.0 15.1 Dixson, A. F. Halliwell, G. East, R. Wignarajah, P. Anderson, M. J. Archives of Sexual Behavior February 2003 Volume 32 Number 1 pp.29-39.
  16. Pierce C. A. 1996; Cunningham, M.R. 1990; Pawlowski B, Dunbar RI, Lipowicz A 2000.
  17. 17.0 17.1 17.2 Buss, David [1994] (2003). The Evolution of Desire (hardcover), second, 38–40, New York: Basic Books.
  18. Sohn, E. Health, Nov2005, Vol. 19 Issue 9.
  19. Biol Lett. 2009 Oct 23;5(5):606-9. How universal are human mate choices? Size does not matter when Hadza foragers are choosing a mate. Sear R, Marlowe FW.
  20. http://www.springerlink.com/content/y520080w61511h1m/ Human Physique and Sexual Attractiveness in Men and Women: A New Zealand-U.S. Comparative Study. Dixson BJ, Dixson AF, Bishop PJ, Parish A. Arch Sex Behav. 2009
  21. Studies of human physique and sexual attractiveness: sexual preferences of men and women in China. Dixson BJ, Dixson AF, Li B, Anderson MJ. Am J Hum Biol. 2007 Jan-Feb;19(1):88-95.
  22. Women's choice of men goes in cycles. BBC News. URL accessed on 30 November 2006.
  23. University of Michigan.
  24. Men with facial scars more attractive to women
  25. 25.0 25.1 25.2 25.3 Buss, David [1994] (2003). The Evolution of Desire (hardcover), second, 51–54, New York: Basic Books.
  26. Singh, D 1993
  27. http://news.bbc.co.uk/2/hi/health/3682657.stm Hourglass figure fertility link - BBC News
  28. Ellison, Joann Rodgers. Sex: A Natural History, Macmillan, 2003, pg. 102 ISBN 0805072810, 9780805072815
  29. 29.0 29.1 Tovee MJ, Reinhardt S, Emery JL, Cornelissen PL. 1998
  30. 30.0 30.1 Berscheid and Reis, 1998 Cite error: Invalid <ref> tag; name "Berscheid" defined multiple times with different content
  31. Fink, B. & Penton-Voak, I.S. (2002)
  32. (January 1998). Does Human Facial Attractiveness Honestly Advertise Health. Psychological Science 9 (1): 8–13. Template:JSTOR.
  33. 33.0 33.1 33.2 33.3 33.4 includeonly>DANIEL GOLEMAN. "EQUATION FOR BEAUTY EMERGES IN STUDIESEQUATION FOR BEAUTY EMERGES IN STUDIES", New York Times, August 5, 1986. Retrieved on 2009-11-06. “Dimensions and proportions of what was regarded as attractive emerged with remarkable consistency and precision from Dr. Cunningham's research.”
  34. 34.0 34.1 34.2 34.3 includeonly>John Tierney. "The Waif From Ipanema", New York Times, January 18, 2007. Retrieved on 2009-11-06. “women’s aesthetic judgments are so influenced by other women. Men prefer the wider hips, and most likely could care less about high heels and handbags. Yet for many women all these things are essential to marking their beauty status with other women”
  35. Sex Differences: Developmental and Evolutionary Strategies by Linda Mealey and Mother Nature by Sarah Hrdy.
  36. 36.0 36.1 Las Vegas Weekly - What's that in your genes?
  37. Buss, David M. The Handbook of Evolutionary Psychology,John Wiley and Sons, 2005, pg. 325 ISBN 0471264032, 9780471264033
  38. "Recession Chic: why blondes are having more fun" By Carolyn Asome - The Times
  39. Sherrow, Victoria. Encyclopedia of hair: a cultural history Greenwood Publishing Group, 2006, pg. 149 ISBN 0313331456, 9780313331459
  40. Buss, David M. The Handbook of Evolutionary Psychology,John Wiley and Sons, 2005, pg. 309 ISBN 0471264032, 9780471264033
  41. Brizendine, Louann The Female Brain Random House, Inc., 2006, pg. 63 ISBN 0767920104, 9780767920100
  42. http://newhumanist.org.uk/2051 Red Alert - New Humanist
  43. Liebmann-Smith, Joan /Egan, Jacqueline Nardi.Body Signs: How to Be Your Own Diagnostic Detective,Random House, Inc., 2007, pg. 102 ISBN 055380507X, 9780553805079
  44. http://news.bbc.co.uk/2/hi/health/3682657.stm Hourglass figure fertility link - BBC News
  45. "Physical Attractiveness in Adaptationist Perspective" in Evolutionary Psychology Handbook, Lawrence S. Sugiyama (2005).
  46. Cunningham, M.R., Roberts, A.R., Barbee, A.P., Druen, P.B., & Wu, C.H. 1995
  47. 47.0 47.1 47.2 47.3 Buss, David [1994] (2003). The Evolution of Desire (hardcover), second, 55,56, New York: Basic Books.
  48. includeonly>Nanci Hellmich. "Do thin models warp girls' body image?", USA TODAY, 2006-09-26. Retrieved on 2009-11-06. “The widespread concern that model thinness has progressed from willowy to wasted has reached a threshold as evidenced by the recent actions of fashion show organizers.”
  49. includeonly>Randy Cohen. "Should Photos Come With Warning Labels?", New York Times, October 20, 2009. Retrieved on 2009-11-06. “A Ralph Lauren ad, featuring a model with hips narrower than her head — so cartoonish, so grotesque, so right for Halloween — has become the latest focus of the already ongoing criticism of digitally altered fashion spreads, even though it ran only in Japan”
  50. Furnham, Adrian, Gianna Caroline Fischer, Lauren Tanner, Melanie Dias, and Alastair McClelland 1998.
  51. http://www.telegraph.co.uk/news/uknews/1561306/Jessica-Alba-has-the-perfect-wiggle-study-says.html
  52. http://gizmodo.com/293838/mathemeticians-figure-out-what-makes-women-beautiful
  53. BMI and Waist-hip Ratio: The Magic Number for Health and Beauty
  54. Fisher, M.L., Voracek M. (June 2006). The shape of beauty: determinants of female physical attractiveness. J Cosmet Dermatol 5 (2): 190–4.
  55. Dixson, B.J., Dixson A.F., Li B., Anderson M.J. (January 2007). Studies of human physique and sexual attractiveness: sexual preferences of men and women in China. Am J Hum Biol 19 (1): 88–95.
  56. Marlowe, F., Wetsman, A. (2001). Preferred waist-to-hip ratio and ecology. Personality and Individual Differences 30 (3): 481–489.
  57. Marlowe, F.W., Apicella, C.L. and Reed, D. (2005). Men’s Preferences for Women’s Profile Waist-Hip-Ratio in Two Societies. Evolution and Human Behavior 26: 458–468.
  58. Dixson, B.J., Dixson A.F., Morgan B., Anderson M.J. (June 2007). Human physique and sexual attractiveness: sexual preferences of men and women in Bakossiland, Cameroon. Arch Sex Behav 36 (3): 369–75.
  59. Freedman, R.E., Carter M.M., Sbrocco T., Gray JJ. (August 2007). Do men hold African-American and Caucasian women to different standards of beauty?. Eat Behav 8 (3): 319–33.
  60. Freedman, R.E., Carter M.M., Sbrocco T., Gray J.J. (July 2004). Ethnic differences in preferences for female weight and waist-to-hip ratio: a comparison of African-American and White American college and community samples. Eat Behav. 5 (3): 191–8.
  61. includeonly>Sharon Begley. "Hourglass Figures: We Take It All Back", Newsweek, December 03, 2008. Retrieved on 2009-11-06. “specifically, that men prefer women with an hourglass shape because that is a sign of fertility”
  62. 62.0 62.1 BBC News: “Tall men ‘top husband stakes’”
  63. http://www.staff.ncl.ac.uk/daniel.nettle/procroysoc.pdf
  64. Biol Lett. 2009 Oct 23;5(5):606-9. How universal are human mate choices? Size does not matter when Hadza foragers are choosing a mate. Sear R, Marlowe FW.
  65. Buss, David [1994] (2003). The Evolution of Desire (hardcover), second, 54,55, New York: Basic Books.
  66. see Steve Sailer, Blondes Have Deeper Roots (2005)
  67. Peter Frost "Fair Women, Dark Men: The Forgotten Roots of Color Prejudice," (2005).
  68. 68.0 68.1 includeonly>Laura Gannarelli. "Beauty through the eyes of an Asian adoptee", Chicago Tribune, August 13, 2008. Retrieved on 2009-11-06. “Right now, one of the most popular plastic surgeries for Asian women (and men) is getting their eyes “done” to look more Western. For an Asian adoptee growing up in a predominately white environment that only makes it tougher to figure out one’s identity.”
  69. 69.0 69.1 includeonly>Jill Nelson. "Straight, No Chaser—How I Became a Grown-Up Black Woman— WHO'S THE FAIREST OF THEM ALL?", New York Times, 1997. Retrieved on 2009-11-06. “As a girl and young woman, hair, body, and color were society's trinity in determining female beauty and identity... We learn as girls that in ways both subtle and obvious, personal and political, our value as females is largely determined by how we look.”
  70. 70.0 70.1 Cash, T.F; Gillen, B; & Burns, D.S; 1977
  71. 71.0 71.1 Clark, M.S; & Mills, J. (1979)
  72. includeonly>JONATHAN E. BERMAN (letter to the editor). "Understand Female Genital Mutilation, Yes, but Don't Condone It", New York Times, November 30, 1993. Retrieved on 2009-11-06. “The desired mark of beauty, put in plain language, was a set of withered or amputated toes at the end of crippled feet, which were jammed into the smallest possible slipper.”
  73. http://www.cnn.com/2005/US/Careers/07/08/looks/ Do Pretty People Earn More from cnn.com
  74. includeonly>DANIEL GOLEMAN. "A Rising Cost Of Modernity: Depression", New York Times, December 8, 1992. Retrieved on 2009-11-06. “Competing explanations range from a loss of beliefs in God or an afterlife that can buffer people against life's setbacks, to the stresses of industrialization, to the distress created in women by the spread of unattainable ideals of female beauty, to exposure to toxic substances.”
  75. 75.0 75.1 includeonly>Megan McArdle. "Markets in everything", The Atlantic, 2008-01-29. Retrieved on 2009-11-06. “To put it bluntly, in the Soviet Union there was no market for female beauty. No fashion magazines featured beautiful women, since there weren't any fashion magazines.”
  76. includeonly>Sarah Kliff. "Reverse Marketology—Why health and beauty companies are telling us we'd be just fine without buying a thing", Newsweek, Mar 24, 2008. Retrieved on 2009-11-06. “Beauty and health advertising typically operates under two basic models: show the customer the bombshell they could be with the help of a certain makeup or diet, or show the fearful consequences of declining”
  77. De Santis, A; and Kayson, W. A; 1999
  78. Science rewrites the rules of attraction
  79. Cowley, Geoffrey. "The Biology of beauty". Newsweek. June 3, 1996
  80. Sexual atrractiveness predicted by voice attractiveness
  81. Etcoff pp.50-53,185-187
  82. Rhodes, Gillian; Zebrowitz, Leslie, A. (2002). Facial Attractiveness - Evolutionary, Cognitive, and Social Perspectives, Ablex.
  83. Edler R. J. "Background Considerations to Facial Aesthetics", (British) Journal of Orthodontics, Vol. 28, No. 2, June 2001, pp. 159-168.
  84. Zaidel D. W., Aarde S. M., and Baig, K. "Appearance of symmetry, beauty, and health in human faces", Brain and Cognition 57(3):(2005) pp. 261-263.
  85. Evolution producing more 'beautiful' women
  86. 86.0 86.1 includeonly>COURTNEY WEAVER. "Not Pretty Enough–In this novel, a former topless waitress and a mysterious stranger agree that the beautiful are unafraid.", New York Times, October 26, 1997. Retrieved on 2009-11-06. “Diana Wagman's Skin Deep – which, thankfully, is a highly intelligent debut that asks some very disturbing questions about the power of female beauty.”
  87. 87.0 87.1 includeonly>MAUREEN DOWD. "What's a Modern Girl to Do?", New York Times, October 30, 2005. Retrieved on 2009-11-06. “Keep thinking of yourself as a soft, mysterious cat... Men are fascinated by bright, shiny objects, by lots of curls, lots of hair on the head ... by bows, ribbons, ruffles and bright colors... Sarcasm is dangerous. Avoid it altogether.”
  88. includeonly>Liz Kelly. "Friday List: Hot Geek Girls!", Washington Post, June 12, 2009. Retrieved on 2009-11-06. “Or, are we stuck on a cookie cutter Barbie image of female beauty to appreciate cute quirky girls?”

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