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Persuasion therapy is a form of directive psychotherapy in which the client is encouraged to follow the advice of the therapist through the process of persuasion. It may be regarded as an extension of the common sense cultural practice of reasoning with people, offering advice as to how they might, overcome their difficulties and to that degree may be regarded as a form of cognitive therapy.
Paul Dubois first introduced persuasion therapy as a rational approach for treatment of neurotic disorders. He was influenced by the writings of German psychiatrist Johann Christian August Heinroth (1773-1843), and was disdainful of hypnotic therapy. Dubois created a psychotherapeutic methodology that was a form of Socratic dialogue that used a doctor-patient relationship to persuade the patient to change his/her behavior. He believed it was necessary to appeal to a patient's intellect and reason in order to eliminate negative and self-destructive habits. He also believed it was necessary for the physician to convince the patient of the irrationality of his/her neurotic feelings and thought processes.
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