Individual differences |
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Unlike marketing, outreach does not inherently revolve around a product or strategies to increase market share. Typically health services, socil services, non-profits, civic groups, and churches engage in outreach.
Outreach often takes on an educational component (i.e., the dissemination of ideas), but it is increasingly common for organizations to conceive of their outreach strategy as a two-way street in which outreach is framed as engagement rather than solely dissemination or education.
Outreach in health care settings
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