Online surveys

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Online surveys are surveys conducted over the internet:

• • can use web or e-mail
    • web is preferred over e-mail because interactive HTML forms can be used
  • response rates sometimes 90% before 2000, but have been dropping fast since then (now 2% - 30%)
  • often inexpensive to administer
  • very fast results
  • easy to modify
  • response rates can be improved by using Online panels - members of the panel have agreed to participate
  • if not password-protected, easy to manipulate by completing multiple times to skew results
  • data creation, manipulation and reporting can be automated
  • data sets created in real time
  • some are incentive based