Individual differences |
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The negativity effect is an attributional bias that occurs when subjects are asked what they think caused actions of other people whom they dislike. Under these conditions, the positivity effect is reversed and people rate the positive behavior of those they dislike to the situation and their negative behavior to something in their inherent disposition.
Research have also found that people assign more weight to negative information in descriptions of others.
- Regan, D. T., Straus, E. & Fazio, R. (1974). Liking and the attribution process. Journal of Experimental Social Psychology 10, 385-397.
- Vonk, R. (1993). The negativity effect in trait ratings and in open-ended descriptions of persons. Personality and Social Psychology Bulletin, 19, 269-278.
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