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• Ad Council
• Agenda-setting theory
• Corporate image
• Disinformation; providing false information
• Enterperience, fusing entertainment and experience together
• Euphemisms; as done deliberately to advance a cause or position (see also Political correctness)
• Framing (social sciences)
• Information warfare; the practice of disseminating information in an attempt to advance your agenda relative to a competing viewpoint
• Marketing; commercial and business techniques
• Media bias
• Media manipulation; the attempt to influence broadcast media decisions in an attempt to present your view to a mass audience
• News management; PR techniques concerned with the news media
• Rebuttal; a type of news management technique
• Rhetoric
• Propaganda; the general propagation of information for a specific purpose
• Propaganda model; a model developed Edward Herman to explain how propaganda functions in democracies
• Psychological warfare;
  • Psyops
• Public relations; techniques used to influence the publics' perception of an organization
• Public relations preparations for 2003 invasion of Iraq
• Public service announcement
• Publicity; PR techniques used to promote a specific product or brand
• Social marketing techniques used in behavioral change, such as health promotion
• Sound science
• Spin (public relations)
  • Spin; both the objective of a PR campaign and the act of obtaining that objective