Fandom

Psychology Wiki

Heterophily

34,202pages on
this wiki
Add New Page
Talk0 Share

Ad blocker interference detected!


Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.

Assessment | Biopsychology | Comparative | Cognitive | Developmental | Language | Individual differences | Personality | Philosophy | Social |
Methods | Statistics | Clinical | Educational | Industrial | Professional items | World psychology |

Social psychology: Altruism · Attribution · Attitudes · Conformity · Discrimination · Groups · Interpersonal relations · Obedience · Prejudice · Norms · Perception · Index · Outline


Heterophily, or love of the different, is the tendency of individuals to collect in diverse groups; it is the opposite of homophily. This phenomenon is notable in successful organizations, where the resulting diversity of ideas is thought to promote an innovative environment. Recently it has become an area of social network analysis.

Most of the early work in heterophily was done in the 1960s by Everett Rogers in his book Diffusion Of Innovations. Rogers showed that heterophilious networks were better able to spread innovations. Later, scholars such as Paul Burton have drawn connections between modern Social Network Analysis as practiced by Mark Granovetter in his theory of weak ties and the work of Georg Simmel. Burton found that Simmel's notion of "the stranger" is equivalent to Granovetter's weak tie in that both can bridge homophilious networks, turning them into one larger heterophilious network.

See alsoEdit

Additional readingEdit

ReferencesEdit

  • Rogers, E.M. (2003). Diffusion of innovations (5th ed.), New York: Free Press.


This page uses Creative Commons Licensed content from Wikipedia (view authors).

Also on Fandom

Random Wiki