Guttman scale

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A Guttman scale is a psychological instrument developed using the scaling technique developed by Louis Guttman in 1944 called Guttman scaling or scalogram analysis. A primary purpose of the Guttman scaling is to ensure that the instrument measures only a single trait (a property called unidimensionality, a single dimension underlies responses to the scale). Guttman's insight was that for unidimensional scales, those who agree with a more extreme test item will also agree with all less extreme items that preceded it.

A perfect Guttman scale

A hypothetical, perfect Guttman scale consists of a unidimensional set of items are ranked in order of difficulty from least extreme to most extreme position. For example, a person scoring a "7" on a ten item Guttman scale, will agree with items 1-7 and disagree with items 8,9,10. An important property of Guttman's model is that a person's entire set of responses to all items can be predicted from their cumulative score because the model is deterministic.

Deterministic model

An important objective in Guttman scaling is to maximize the reproducatility of response patterns from a single score. A good Guttman scale should have a coefficient of reproducibility above .90. Another commonly used metric for assessing the quality of a Guttman scale, is Menzel's coefficient of scalability and the coefficient of homogeneity (Loevinger, 1948; Cliff, 1977; Krus and Blackman, 1988). In order to maximize unidimensionality, misfitting items are re-written of discarded.

Stochastic models

In practice, actual data from respondents do not closely match Guttman's deterministic model. Several probabilistic models of Guttman implicatory scales were developed by Krus (1977) and Krus and Bart (1974).

Applications

The Guttman scale is used mostly when researchers want to design short questionaires with good discriminating ability. The Guttman model works best for consturcts that are heirarchical and highly structured such as social distance, organizational heirarchies, and evolutionary stages.

Item response theory

In many ways, Guttman's deterministic model is complemented by probabilistic item response theory models, especially Rasch measurement. However, IRT analysis requires considerably longer instruments and large datasets.

Unfolding models

A class of unidimensional models that contrast with Guttman's model are unfolding models. These models also assume unidimensionality but posit that the probability of endorsing an item is proportional to the distance between the item's standing on the unidimensional trait and the standing of the respondent. For example, item item like "I think immigration should be reduced" on a scale measuring attitude towards immigration would be unlikely to be endorsed both by those favoring open policies and also by those favoring no immigration at all. Such an item might be endorsed by someone in the middle of the continuum. Some researchers feel that many attitude items fit this unfolding model while most psychometric techniques are based on correlation or factor analysis, and thus implicitly assume a linear relationship between the trait and the response probability. The effect of using these techniques would be to only include the most extreme items, leaving attitude instruments with little precision to measure the trait standing of individuals in the middle of the continuum.

Example

Here is an example of a Guttman scale - the Bogardus Social Distance Scale:

(Least extreme)

Are you willing to permit immigrants to live in your country?
Are you willing to permit immigrants to live in your community?
Are you willing to permit immigrants to live in your neighbourhood?
Are you willing to permit immigrants to live next door to you?
Would you permit your child to marry an immigrant?

(Most extreme)

E.g., agreement with item 3 implies agreement with items 1 and 2.

References

Cliff, N. (1977). A theory of consistency of ordering generalizable to tailored testing. Psychometrika, 42, 375-399.

Gordon, R. (1977) Unidimensional Scaling of Social Variables: Concepts and Procedures. New York: The Free Press.

Guttman, L. (1950). The basis for scalogram analysis. In Stouffer et al. Measurement and Prediction. The American Soldier Vol. IV. New York: Wiley

Kenny D.A., Rubin D.C. (1977). Estimating chance reproducibility in Guttman scaling. Social Science Research, 6, 188-196.

Krus, D.J. (1977) Order analysis: an inferential model of dimensional analysis and scaling. Educational and Psychological Measurement, 37, 587-601. (Request reprint).

Krus, D. J., & Bart, W. M. (1974) An ordering theoretic method of multidimensional scaling of items. Educational and Psychological Measurement, 34, 525-535.

Krus, D.J., & Blackman, H.S. (1988).Test reliability and homogeneity from perspective of the ordinal test theory. Applied Measurement in Education, 1, 79-88 (Request reprint).

Loevinger, J. (1948). The technic of homogeneous tests compared with some aspects of scale analysis and factor analysis. Psychological Bulletin, 45, 507-529.

Robinson J. P. (1972) Toward a More Appropriate Use of Guttman Scaling. Public Opinion Quarterly, Vol. 37:(2). (Summer, 1973), pp. 260-267.

Schooler C. (1968). A Note of Extreme Caution on the Use of Guttman Scales. American Journal of Sociology, Vol. 74:(3) (Nov. 1968), 296-301.

External links

Guttman scaling description

de:Guttman-Skala

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