Wikia

Psychology Wiki

Frederick Hansen Lund

Talk0
34,142pages on
this wiki
Revision as of 07:57, January 23, 2009 by Dr Joe Kiff (Talk | contribs)

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

Assessment | Biopsychology | Comparative | Cognitive | Developmental | Language | Individual differences | Personality | Philosophy | Social |
Methods | Statistics | Clinical | Educational | Industrial | Professional items | World psychology |

Other fields of psychology: AI · Computer · Consulting · Consumer · Engineering · Environmental · Forensic · Military · Sport · Transpersonal · Index


Frederick Hansen Lund postulate the law of primacy in persuasion as in 1925. This holds that the side of an issue presented first will have greater effectiveness than the side presented subsequently.[1] Lund gave college students document in support of one side of a controversial issue and then presented a second taking the opposite position. He found the document read first had greater influence, regardless of which position it expressed.[2] This empirical evidence was generally accepted until 1950, when Cromwell published findings of a recency effect in persuasive arguments that were considered statistically reliable.[3]

See alsoEdit

Serial position effect

ReferencesEdit

  1. Stone, Vernon A. (1969). "A Primacy Effect in Decision-Making by Jurors", Journal of Communication 19 (3), 239–247. DOI:10.1111/j.1460-2466.1969.tb00846.x
  2. Primacy-Recency. ADV 382J: Fall 2001, "Theories of Persuasive Communication & Consumer Decision Making". Center for Interactive Advertising, The University of Texas at Austin. URL accessed on 2007-11-04.
  3. Kohler, Christine. Order Effects Theory : Primacy versus Recency. Center for Interactive Advertising, The University of Texas at Austin. URL accessed on 2007-11-04.

Further readingEdit

  • Lund, Frederick Hansen. "The Psychology of Belief IV: The Law of Primacy in Persuasion," Journal of Abnormal Social Psychology 20 (1925): 183-91.
This page uses Creative Commons Licensed content from Wikipedia (view authors).

Around Wikia's network

Random Wiki