Florence Laura Goodenough (1886-1959) was an American psychologist and professor at the University of Minnesota who is noted for developing the Minnesota Preschool Scale and the Goodenough Draw-A-Man test (now the Goodenough-Harris Draw-A-Person Test).

She wrote Handbook of Child Psychology in 1933, and she became president of the National Counsel of Women Psychologists in 1942. She is also noted for her instruction of Ruth Howard, the first African American woman to earn a Ph.D. in Psychology.