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Exploratory research is not typically generalizable to the [[statistical population|population]] at large. |
Exploratory research is not typically generalizable to the [[statistical population|population]] at large. |
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− | In the field of business and marketing, exploratory research is often used to test concepts before they go into the market. In [[concept testing]], a consumer is provided with a written concept/prototype for a new or revised product, service or strategy. |
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+ | ==Additional material== |
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+ | [[Category:Research methods]] |
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+ | {{Psych-stub}} |
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Latest revision as of 00:39, 22 April 2014
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Exploratory research is a type of research conducted because a problem has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. Given its fundamental nature, exploratory research often concludes that a perceived problem doesn't actually exist.
Exploratory research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies.
The results of exploratory research are not usually useful for decision-making by themselves, but they can provide significant insight into a given situation. Although the results of qualitative research can give some indication as to the "why", "how" and "when" something occurs, it cannot tell us "how often" or "how many."
Exploratory research is not typically generalizable to the population at large.
See also
References & Bibliography
Key texts
Books
Papers
Additional material
Books
Papers
External links
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