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Electronic press kit

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An Electronic Press Kit (or EPK) is a press kit equivalent in electronic form. Press kits help promote artists via mass media and assist journalists in writing articles on the subject being promoted.

An EPK can be distributed through one of the following media:

EPK ComponentsEdit

Contents of an EPK depend on the industry and target audience. For instance, an EPK in the music industry might contain:

  • biographical & contact information
  • monochromatic press photos (for easy reproduction)
  • music clips (with accompanying lyrics)
  • tour dates
  • press reviews and interviews, etc.
  • promotional videos

External linksEdit

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