(New page: {{SocPsy}} Deutsch & Gerard identified the '''Dual Process Model of Conformity''' (1955) - the two psychological needs that lead humans to conform: 1. Our need to be right (Informatio...) |
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2. Our need to be liked (Normative social influence) |
2. Our need to be liked (Normative social influence) |
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| + | *[[Social influences]] |
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[[Category:Social influences]] |
[[Category:Social influences]] |
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Latest revision as of 11:37, 20 January 2008
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Social psychology: Altruism · Attribution · Attitudes · Conformity · Discrimination · Groups · Interpersonal relations · Obedience · Prejudice · Norms · Perception · Index · Outline
Deutsch & Gerard identified the Dual Process Model of Conformity (1955) - the two psychological needs that lead humans to conform:
1. Our need to be right (Informational social influence) and;
2. Our need to be liked (Normative social influence)