Fandom

Psychology Wiki

Dual Process Model of Conformity

34,202pages on
this wiki
Add New Page
Talk0 Share

Ad blocker interference detected!


Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.

Assessment | Biopsychology | Comparative | Cognitive | Developmental | Language | Individual differences | Personality | Philosophy | Social |
Methods | Statistics | Clinical | Educational | Industrial | Professional items | World psychology |

Social psychology: Altruism · Attribution · Attitudes · Conformity · Discrimination · Groups · Interpersonal relations · Obedience · Prejudice · Norms · Perception · Index · Outline


Deutsch & Gerard identified the Dual Process Model of Conformity (1955) - the two psychological needs that lead humans to conform:

1. Our need to be right (Informational social influence) and;

2. Our need to be liked (Normative social influence)

See alsoEdit

Also on Fandom

Random Wiki