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Desire may refer to:
- Interpersonal attraction
- Preference, on which microeconomic theory is based
- Motivation, thought that leads to an action
- Tanha in Buddhist psychology, as described in the Four Noble Truths
- A concept in Lacanian psychoanalytic theory related to the Oedipus complex
In humans, desire can also be labelled as an urge or craving to gain pleasure or relief. Desire can be viewed as a cognitive event, with high emotional charge. During this time the object or activity that is associated with such pleasure or relief is the focus of conscious attention, which involves both images and verbal thoughts about the desired target.