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A '''demographic''' or '''demographic profile''' is a term used in [[marketing]] and [[broadcasting]], to describe a [[demographics | demographic]] grouping or a [[market segment]]. This typically involves age bands (as teenagers do not wish to purchase [[denture]] fixant), social class bands (as the rich may want different products than middle and poorer classes and may be willing to pay more) and gender (partially because different physical attributes require different hygiene and clothing products, and partially because of the man/woman [[mindset]]s).
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A '''demographic''' or '''demographic profile''' is a term used in [[research]], [[marketing]] etc, to describe a [[demographics | demographic]] grouping or a [[market segment]]. This typically involves [[chronological age]] bands (as teenagers do not wish to purchase [[denture]] fixant), [[social class]] bands (as the rich may want different products than middle and poorer classes and may be willing to pay more) and [[gender]] (partially because different physical attributes require different hygiene and clothing products, and partially because of the man/woman [[mindset]]s).
   
 
A demographic can be used to determine when and where advertising should be placed so as to achieve maximum results. In all such cases, it is important that the advertiser get the most results for their money, and so careful research is done to match the demographic profile of the [[target market]] to the demographic profile of the advertising medium.
 
A demographic can be used to determine when and where advertising should be placed so as to achieve maximum results. In all such cases, it is important that the advertiser get the most results for their money, and so careful research is done to match the demographic profile of the [[target market]] to the demographic profile of the advertising medium.
   
A good way to figure out the intended demographic of a television show or magazine is to study the ads that accompany it. For example, in the [[United States]] the television program ''[[The Price is Right]]'' most frequently airs from 11 AM to Noon. The commercials on it (besides the use of [[product placement]] in the show itself) are often for things like [[arthritis]] pain relievers and [[diaper]]s. This indicates that the target demographics are [[senior citizen]]s and parents with young children, both of which would be home at that time of day and see that show.
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==See also==
 
==See also==
* [[demographics]]
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* [[Demographic characteristics]]
* [[demography]]
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* [[Demographics]]
* [[geodemography]]
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* [[Demography]]
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* [[Population profiling]]
   
   

Latest revision as of 08:02, September 28, 2012

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A demographic or demographic profile is a term used in research, marketing etc, to describe a demographic grouping or a market segment. This typically involves chronological age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want different products than middle and poorer classes and may be willing to pay more) and gender (partially because different physical attributes require different hygiene and clothing products, and partially because of the man/woman mindsets).

A demographic can be used to determine when and where advertising should be placed so as to achieve maximum results. In all such cases, it is important that the advertiser get the most results for their money, and so careful research is done to match the demographic profile of the target market to the demographic profile of the advertising medium.


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