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Individual differences |
Methods | Statistics | Clinical | Educational | Industrial | Professional items | World psychology |
David Kenneth Berlo was a [[communications theorist].
He was a follower of Wilbur Schramm and expanded on Shannon and Weaver’s linear model of communication and created the Sender-Message-Channel-Receiver Model of communication (SMCR Model) exposed in his work The Process of Communication, where communication appears as a regulated process that allows the subject to negotiate with his living environment. Communication becomes, then, a value of power and influence (psychology of communication.)