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David Kenneth Berlo

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David Kenneth Berlo was a [[communications theorist].

He was a follower of Wilbur Schramm and expanded on Shannon and Weaver’s linear model of communication and created the Sender-Message-Channel-Receiver Model of communication (SMCR Model) exposed in his work The Process of Communication, where communication appears as a regulated process that allows the subject to negotiate with his living environment. Communication becomes, then, a value of power and influence (psychology of communication.)[1]

See alsoEdit


ReferencesEdit

  1. Berlo, David Kenneth (1960). The process of communicatio, Holt, Rinehart, & Winston, New York. URL accessed 11.15.2011.

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