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The theory of cognitive consistency implies that where people act inconsistently with their attitudes that this is likely to lead to a change in those attitudes. On this basis it is thought that attitudes follow behaviour in order to maintain cognitive consistency.
References & BibliographyEdit
- an account of consistency theory
- Changing minds.org
- http://www.hsc.usf.edu/~kmbrown/Cognitive_Consistency_Overview.htm Cognitive_Consistency_Overview