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Conjoint measurement is the measurement of a variable that is made up of a combination of other variables which themselves affect the item being evaluated.
In the physical world measurement when combining two quantiities is often simply a matter of addition. The weight of two bricks for example is easily calculated. In psychology however the situation is often more complex and variables interact.
See also[]
- Bradeley-Terry-Luce model
- Experimental design
- Psychometrics
- Measurement theory
- Rasch model
- Statistical analysis
References[]
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