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Selecting an item or action from a set of possible alternatives. Individuals must make decisions about desired goods and services because these goods and services are limited.
 
Selecting an item or action from a set of possible alternatives. Individuals must make decisions about desired goods and services because these goods and services are limited.
   
==In economics and politics==
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==In [[behavioural finance]] and [[political psychology]]==
''See also: [[rational choice theory]], [[public choice theory]], [[social choice theory]]''
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*[[Rational choice theory]],
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*[[Public choice theory]],
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*[[Social choice theory]]''
   
   
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==See also==
 
==See also==
 
*[[Choice architecture]]
 
*[[Choice architecture]]
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*[[Choice modelling]]
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*[[Choice set]]
 
*[[Choice shift]]
 
*[[Choice shift]]
 
*[[Classification (cognitive process)|Classification]]
 
*[[Classification (cognitive process)|Classification]]
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*[[Therapist selection]]
 
*[[Therapist selection]]
 
*[[Uncertainty]]
 
*[[Uncertainty]]
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*[[Utility theory]]
 
*[[Volition]]
 
*[[Volition]]
 
*[[Will (philosophy)]]
 
*[[Will (philosophy)]]

Latest revision as of 10:51, July 17, 2012

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Choice behavior consists of the mental process of thinking involved with the process of judging the merits of multiple options and making the decision to select one of them for action. Some simple examples include deciding whether to get up in the morning or go back to sleep, or selecting a given route for a journey. More complex examples (often decisions that affect what a person thinks or their core beliefs) include choosing a lifestyle, religious affiliation, or political position.

Most people regard having choices as a good thing, though a severely limited or artificially restricted choice can lead to discomfort with choosing and possibly, an unsatisfactory outcome. In contrast, unlimited choice may lead to confusion, regret of the alternatives not taken, and indifference in an unstructured existence; and the illusion that choosing an object or a course leads necessarily to control of that object or course can cause psychological problems.

In psychologyEdit

Main article: choice theory

In Consumer psychologyEdit

Selecting an item or action from a set of possible alternatives. Individuals must make decisions about desired goods and services because these goods and services are limited.

In behavioural finance and political psychologyEdit



In lawEdit

The age at which children or young adults can make meaningful and considered choices poses issues for ethics and for jurisprudence.

See alsoEdit

ReferencesEdit

  • Barry Schwartz (2005). The Paradox of Choice: why more is less, Harper Perennial. ISBN 978-0060005696.
  • Daniel Kahneman (Editor), Amos Tversky (Editor) (1999). Choices, Values, and Frames, Cambridge University Press. ISBN 978-0521627498.


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