Choice-supportive bias
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A choice-supportive bias is an effect seen in memory when people are more likely to remember positive attributes as having been part of the option they chose than of the option they rejected.
[edit] See also
[edit] References
- Mather, M., Shafir, E., & Johnson, M. K. (2000). Misrememberance of options past: Source monitoring and choice. Psychological Science, 11, 132-138.
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