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Attitude change

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Main article: Attitude change
“Persuasion is a form of social influence. It is the process of guiding people toward the...
Persuasive communication
“Cognitive dissonance is a psychological term which describes the uncomfortable tension that...
Cognitive dissonance
“Cognitive dissonance is the perception of incompatibility between two cognitions, which can be...
Cognitive dissonance theory
“Self-perception theory (SPT) is an account of attitude change developed by psychologist Daryl...
Self-perception
“Breckler and Wiggins (1992) define attitudes as “mental and neural representations, organized...
Attitude change
“Social comparison is an aspect of social perception, and has developed from a theory initially...
Social comparison
“Balance Theory is a motivational theory of attitude change proposed by Fritz Heider, which...
Balance theory
“Self-perception theory is an account of attitude change developed by psychologist Daryl Bem. It...
Self-perception theory

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