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Individual differences |
Methods | Statistics | Clinical | Educational | Industrial | Professional items | World psychology |
Brand aversion is an antonym of brand loyalty. It is a distrust or a dislike of products from a particular brand on the basis of past experiences with that brand and its products, similar to taste aversion.
Brand aversion usually happens after recent bad press, a mass product recall, or other poor product launches.
- Brand loyalty
- Brand architecture
- Brand equity
- Brand management
- Conditioned aversion
- Customer engagement
- Employer branding
- Taste aversion
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