Individual differences |
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Colour catches our attention and there have been many studies investigating this effect. In evolutionary psychology it is thought that this has survival benefits and the phenomena has practical implecations, for example in advertising and signage.
References & BibliographyEdit
- Harms, L., & Bundesen, C. (1983). Color segregation and selective attention. Perception & Psychophysics, 33, 11-19.