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Cognitive Psychology: Attention · Decision making · Learning · Judgement · Memory · Motivation · Perception · Reasoning · Thinking - Cognitive processes Cognition - Outline Index
An approach-approach conflict is a form of psychological conflict that occurs when one is faced with choosing between two equally attractive but mutually incompatible goals.
See also[]
- Approach avoidance conflict
- Avoidance avoidance conflict
- Double approach avoidance conflict