Affiliation motivation
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Affiliation motivation (N-Aff) is the need for human relationships and for meaningful social contact. It was studied by David McClelland developed scales to measure it
Those with a high need for affiliation need harmonious relationships with other people and need to feel accepted by other people. They tend to conform to the norms of their work group. High nAff individuals prefer work that provides significant personal interaction. They enjoy being part of groups and when not anxious make excellent team members, though sometimes are distractible into social interaction. They can perform well in customer service and client interaction situations.
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